ARY Laguna project Breaks Ground in Pakistan

05/07/2021

ARY Laguna, a large-scale, truly unique real estate project in Pakistan held its groundbreaking ceremony few days ago. This is the first project of Crystal Lagoons® in that country and it will be anchored by 22 acres of tropical beaches and a crystalline lagoon powered by sustainable technology, and is set to revolutionize Karachi city.

The multinational innovation company entered into the Pakistani market through an exclusive Master Agreement to develop 15 Public Access Lagoons ™ projects, also known as PAL ™ projects.

Crystal Lagoons partnered with Ary Group, Pakistan’s leading business holding, present in the Middle East, Europe and the U.S., with businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

Salman Iqbal, the owner of the holding, is considered a highly influential businessman and one of the most daring in the entertainment industry. He also owns Pakistan’s leading cricket team, known as the Kirachi Kings, sponsored by “Ary Laguna Karachi”, which will be Crystal Lagoons first development anchored by a pure turquoise lagoon in the country.

“PAL projects transform any location into the most entertaining place in the city, significantly enhance the urban environment and create beach life steps away from their homes. These projects will change the urban life of millions of Pakistani people,” explains Felipe Baldwin, Global Business Director at Crystal Lagoons. The lagoons will be linked to residential first-home and commercial developments, with master plans ranging from 120 acres to 1200 acres.

PAL, a business model offering endless ways to monetize

Considered a major contract for the water innovation company, the projects are to be established in strategic cities around Pakistan, such as Islamabad, Karachi, Lahore, Faisalabad, Peshawar, Rawalpindi, Multan, Sukkur, Gujranwala and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors annually.

“Pakistan is a market with great potential for PAL projects and the business model due to its climate and population, among a series of other factors. This is a very robust proposal, for which Crystal Lagoons is choosing the best partners around the world,” explains Felipe Baldwin, Global Business Director at the firm.

PAL, the concept and business model created by Crystal Lagoons, offer rates of return higher than any industry and are attracting international investors seeking new recreational alternatives and safe long term investments. Operationally replicable anywhere in the world, the firm known for bringing beach life to every city in the world, also offers three phases of investment, including basic, intermediate and advanced infrastructure.

ARY News

Crystal Lagoons boosts the success of Lagoon Pilar

19-04-2024

Lagoon Pilar, strategically located in Buenos Aires, the fastest growing area of the Pilar area, is one of Crystal Lagoons’ most successful projects in Argentina. Powered by Crystal Lagoons and Grupo Monarca, this development stands out for being anchored by an 8,6-acre crystalline lagoon, the heart of the project. More than just a distinctive visual element, this lagoon has been instrumental in boosting the project’s added value and significantly accelerating the sale speed of the marketed properties.

Crystal Lagoons® technology has proven to be a key differentiator for Lagoon Pilar, as confirmed by Luis Signoris, the project’s developer. “Crystal Lagoons generates a significant increase in the square meter value, surpassing the standard of other projects in the area.” The executive emphasizes that this amenity offers residents a unique lifestyle and impacts those who visit Lagoon Pilar,. “We aimed to have that exact impact when we decided to incorporate a crystalline lagoon into the project.”

The artificial lagoon is surrounded by 800 premium residential units and a complete infrastructure, including a clubhouse, restaurants, spa, and sports areas, among other services. Additionally, it features three white sand beaches, allowing residents to enjoy the lagoon all day long and engage in various water activities such as Stand Up Paddle, kayaking, windsurfing, and swimming.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

World’s Largest Crystal Lagoon in the middle of the desert, Captures International Attention

17-04-2024

The press continues highlighting the world’s largest crystalline lagoon with Crystal Lagoons® technology at Citystars Sharm El Sheikh, Egypt. This stunning amenity in the middle of the Sinai desert, spanning 28.8 acres of turquoise waters, has been the subject of numerous reports highlighting its unique features.

Since 2015, this mega-project has held Crystal Lagoons’ second Guinness World Record as the largest crystalline body of water globally, surpassing its record from 2007 when the iconic San Alfonso del Mar crystalline lagoon was certified as the world’s largest.

Citystars Sharm El Sheikh results from an association between the Crystal Lagoons and the Sharbatly family, one of the oldest and most prominent in the Middle East and Africa. Crystal Lagoons® technology has added real estate value to the development by transforming undeveloped desert lands into a paradisiacal setting.

The monumental crystalline lagoon at Citystars Sharm El Sheikh, in the Sinai, is supplied without use with saline water from desert wells, creating tropical seas amid an arid environment.

Crystal Lagoons® technology has achieved what was previously thought technically impossible: the construction of artificial lagoons of unlimited sizes anywhere in the world, even in the heart of the desert. Today, this innovation allows for the idyllic beach experience to be brought to unexpected locations, gaining worldwide recognition for its transformative impact.

Once again, the prestigious international entertainment, travel, and tourism guide Time Out has turned its attention to the Crystal Lagoons Treasure Bay project on the idyllic island of Bintan, Indonesia. Its recent edition of recommendations on what to see, do, and experience highlighted this project as essential to include in travelers’ itineraries and a must-visit in the region due to its unique features, as the largest crystalline lagoon in Southeast Asia with sustainable Crystal Lagoons® technology spanning 15.5 acres, equivalent to 50 Olympic-size swimming pools, surrounded by 1,400 meters of white sandy beaches.

Time Out recommended this project developed under the Public Access Lagoons™ model, also known as PAL™ developments, emphasizing the variety of aquatic experiences that can be enjoyed across its 222 acres, allowing visitors to indulge in beach life year-round with options for dining, spa, shopping, entertainment, and nightlife. Within the artificial lagoon, an oasis of turquoise waters, visitors can partake in water sports such as bungee jumping, cable water skiing, boating, slides, paddleboarding, kayaking, and wakeboarding.

With its monumental body of water, Treasure Bay has established itself as a unique experience on the paradise island of Bintan, Indonesia. Bintan, known for its nearly 3,000 islands, strategically faces Singapore and Johor Bahru, Malaysia. It offers many tourist attractions, including world-class golf courses, hiking, elephant parks, eco-farms, luxury spas, and beach activities.

This PAL™ development is surrounded by 1,400 meters of white sandy beaches, with a length of 800 meters and reaching a maximum depth of 2.5 meters. It offers various water recreation experiences, including bungee jumping, cable water skiing, boat rides, water slides, paddle boarding, kayaking, and wakeboarding. The artificial lagoon allows visitors to enjoy beach life year-round with dining options, spas, shops, entertainment, and nightlife.PAL™ projects, which anyone can access for an entrance fee, transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings.