ARY Laguna project Breaks Ground in Pakistan

ARY Laguna, a large-scale, truly unique real estate project in Pakistan held its groundbreaking ceremony few days ago. This is the first project of Crystal Lagoons® in that country and it will be anchored by 22 acres of tropical beaches and a crystalline lagoon powered by sustainable technology, and is set to revolutionize Karachi city.

The multinational innovation company entered into the Pakistani market through an exclusive Master Agreement to develop 15 Public Access Lagoons ™ projects, also known as PAL ™ projects.

Crystal Lagoons partnered with Ary Group, Pakistan’s leading business holding, present in the Middle East, Europe and the U.S., with businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

Salman Iqbal, the owner of the holding, is considered a highly influential businessman and one of the most daring in the entertainment industry. He also owns Pakistan’s leading cricket team, known as the Kirachi Kings, sponsored by “Ary Laguna Karachi”, which will be Crystal Lagoons first development anchored by a pure turquoise lagoon in the country.

PAL projects transform any location into the most entertaining place in the city, significantly enhance the urban environment and create beach life steps away from their homes. These projects will change the urban life of millions of Pakistani people,” explains Felipe Baldwin, Global Business Director at Crystal Lagoons. The lagoons will be linked to residential first-home and commercial developments, with master plans ranging from 120 acres to 1200 acres.

PAL, a business model offering endless ways to monetize

Considered a major contract for the water innovation company, the projects are to be established in strategic cities around Pakistan, such as Islamabad, Karachi, Lahore, Faisalabad, Peshawar, Rawalpindi, Multan, SukkurGujranwala and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors annually.

“Pakistan is a market with great potential for PAL projects and the business model due to its climate and population, among a series of other factors. This is a very robust proposal, for which Crystal Lagoons is choosing the best partners around the world,” explains Felipe Baldwin, Global Business Director at the firm.

PAL, the concept and business model created by Crystal Lagoons, offer rates of return higher than any industry and are attracting international investors seeking new recreational alternatives and safe long term investments. Operationally replicable anywhere in the world, the firm known for bringing beach life to every city in the world, also offers three phases of investment, including basic, intermediate and advanced infrastructure.

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The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

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Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

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The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Bringing idyllic beach life to any place in the world is the essential attraction of Crystal Lagoons, which becomes even more relevant in Mediterranean countries. This is the case for Paraguay, one of the company´s main markets in South America, along with Brazil, Chile, and Argentina.

This commercial success is illustrated by the remarkable sales trajectory of the recently announced Marena project in the city of Luque, near the capital Asunción, which has exhibited extraordinary sales success, exceeding 45% of the units sold in its first stage.

This development, promoted jointly with the commercial partners of Crystal Lagoons, Eydisa, a Paraguayan real estate company, and Castex, an Argentinean real estate company, adds to the 18 projects in different stages of development and negotiation in Paraguay in the cities of San Bernardino, Pedro Juan Caballero, Hernandarias and Luque, in partnership with local and international investors.

“The lagoons powered by Crystal Lagoons® technology are well recognized in Paraguay, and Marena is creating a unique and unrepeatable project in the middle of the city. All apartments surround the lagoon with beach and palm trees, creating the perfect setting to make the dream of living in the middle of the city with a beach 365 days a year come true,” explains Gonzalo Faccas, managing partner of Eydisa.

Paraguayan developers have identified the added value of Crystal Lagoons in their projects, as our sustainable technology brings the ocean experience closer to urban areas, creating a coastal lifestyle in the middle of the city,” adds Francisco Matte, regional director of Crystal Lagoons for Latin America.

Other relevant Crystal Lagoons projects in Paraguay include Aqua Village in San Bernardino, Blue Lagoon in Pedro Juan Caballero, Lake Coast in Hernandarias, and AquaTerra in Luque.

Blue Tree Phuket in Thailand, the project with the Crystal Lagoons® amenity under the Public Access Lagoons® business model in Asia, has established itself as the premier entertainment center in the region and a benchmark for hosting high-level sports events like Aquathlons. Recently, it was the venue for the 6th tournament of the Asia Pacific Padel Tour 2024, the APP Phuket Open.

The successful event brought together 107 pairs and 145 players of different levels, who competed in men’s, women’s, and mixed categories, both in Pro and Amateur modalities. For three days, the facilities at Blue Tree buzzed with the passion for Padel, one of the fastest-growing sports worldwide.

Blue Tree Phuket has the largest paddle community in Thailand. Padel Phuket has 6 paddle courts, 2 outdoor and 4 indoor, and offers professional training classes for players of all ages and recreational facilities. 

Located in the iconic tourist destination of Phuket, which receives over 38 million visitors annually, the PAL® Blue Tree project has become an oasis of entertainment and sports. The 4.2-acre crystalline lagoon with Crystal Lagoons® technology, surrounded by white sand beaches, a private peninsula, restaurants, a beach club, and a pool bar, has positioned itself as the ideal place to enjoy an entertaining and dynamic beach experience 24 hours a day, as well as a year-round calendar full of activities, including concerts, themed parties, beauty contests, sports competitions, and activities for the whole family.

Crystal Lagoons PAL® projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.