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ARY Laguna project Breaks Ground in Pakistan

ARY Laguna, a large-scale, truly unique real estate project in Pakistan held its groundbreaking ceremony few days ago. This is the first project of Crystal Lagoons® in that country and it will be anchored by 22 acres of tropical beaches and a crystalline lagoon powered by sustainable technology, and is set to revolutionize Karachi city.

The multinational innovation company entered into the Pakistani market through an exclusive Master Agreement to develop 15 Public Access Lagoons ™ projects, also known as PAL ™ projects.

Crystal Lagoons partnered with Ary Group, Pakistan’s leading business holding, present in the Middle East, Europe and the U.S., with businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

Salman Iqbal, the owner of the holding, is considered a highly influential businessman and one of the most daring in the entertainment industry. He also owns Pakistan’s leading cricket team, known as the Kirachi Kings, sponsored by “Ary Laguna Karachi”, which will be Crystal Lagoons first development anchored by a pure turquoise lagoon in the country.

“PAL projects transform any location into the most entertaining place in the city, significantly enhance the urban environment and create beach life steps away from their homes. These projects will change the urban life of millions of Pakistani people,” explains Felipe Baldwin, Global Business Director at Crystal Lagoons. The lagoons will be linked to residential first-home and commercial developments, with master plans ranging from 120 acres to 1200 acres.

PAL, a business model offering endless ways to monetize

Considered a major contract for the water innovation company, the projects are to be established in strategic cities around Pakistan, such as Islamabad, Karachi, Lahore, Faisalabad, Peshawar, Rawalpindi, Multan, Sukkur, Gujranwala and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors annually.

“Pakistan is a market with great potential for PAL projects and the business model due to its climate and population, among a series of other factors. This is a very robust proposal, for which Crystal Lagoons is choosing the best partners around the world,” explains Felipe Baldwin, Global Business Director at the firm.

PAL, the concept and business model created by Crystal Lagoons, offer rates of return higher than any industry and are attracting international investors seeking new recreational alternatives and safe long term investments. Operationally replicable anywhere in the world, the firm known for bringing beach life to every city in the world, also offers three phases of investment, including basic, intermediate and advanced infrastructure.

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PAL® Projects: The New Paradigm in Entertainment, Urban Development, and Tourism

These are developments where anyone can enjoy an idyllic beach lifestyle through ticketed entry. Moreover, they transform any piece of land into the meeting point of the 21st century and the best business opportunity.

Public Access Lagoons® projects, also known as PAL® developments, developed by Crystal Lagoons, are redefining the concepts of entertainment, tourism, and urban development. These crystalline lagoons, accessible to all through ticketed entry, transform any piece of land into both the best business opportunity and the meeting point of the 21st century, creating destinations that combine technology, sustainability, and profitability.

The vision of Crystal Lagoons goes beyond offering a crystalline lagoon; it is about creating complete experiences that generate lasting value. With the ability to bring a tropical beach just steps away from people’s homes, PAL® complexes have become unparalleled attraction hubs, capable of hosting a wide variety of activities and events throughout the year.

The Heart of a New Lifestyle

PAL® lagoons are much more than a visual attraction: they are the social, recreational, and economic center of modern communities. These developments can host event centers, concerts, festivals, food fairs, sports activities, and many other initiatives throughout the year, becoming true hubs of entertainment and social interaction.

Examples of Projects Transforming Cities

  • Lagoon Park Bucharest (Romania): An urban oasis located in the heart of Bucharest, featuring a 2.2-acre crystalline lagoon that debuted with sold-out tickets more than a week in advance.
  • Epperson Lagoon (USA): With its 7.3-acre crystalline lagoon, it became the first real estate project transformed into a PAL® development.
  • Angel Lagoon (USA): Anchored by a 4.2-acre crystalline lagoon, it has been described as “a paradise just 40 minutes from Houston.”

A Profitable and Sustainable Business Model

PAL® projects generate multiple sources of revenue, making them a unique opportunity for investors and real estate developers. Among the most common models are:

  • Sale of daily tickets and annual memberships
  • Rental of spaces for events and corporate activities
  • Operation of restaurants, bars, shops, and beach clubs
  • Commercialization of naming rights and brand sponsorships

All of this is achieved through a scalable and sustainable operational model that reduces maintenance costs and maximizes long-term profitability.

Crystal Lagoons® Sustainable Technology

The patented Crystal Lagoons® technology allows large bodies of crystalline water to be maintained with minimal resource consumption:

  • Uses any type of water: fresh, salt, or brackish
  • Consumes up to 33 times less water than a golf course
  • Uses only 2% of the energy required by conventional filtration systems
  • Requires up to 100 times fewer chemicals than a traditional swimming pool

This efficiency makes PAL® projects a globally recognized model of sustainability and water efficiency.

Developments Anywhere in the World

One of the greatest advantages of PAL® projects is their geographical versatility. They can be developed in urban, rural, or inland areas and adapted to different scales and audiences.

Master Agreements: A Model for Global Expansion

Crystal Lagoons drives the growth of its PAL® projects through Master Agreements, strategic alliances that allow local partners to develop multiple lagoons under a single license.

This model:

  • Facilitates rapid expansion in key markets
  • Optimizes investment and development timelines
  • Guarantees the exclusive use of Crystal Lagoons® technology in each region

In this way, partners can capitalize on the enormous commercial potential of crystalline lagoons, benefiting from the global recognition of the Crystal Lagoons® brand.

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Madrid Will Have Idyllic Beach Life Thanks to Crystal Lagoons

The project will become the largest urban beach in Europe, fulfilling a long-awaited aspiration for Madrid’s residents. It will be developed under the Public Access Lagoons® model, also known as PAL® projects, accessible to all through ticketed entry.

For a long time, the inhabitants of Madrid, Spain’s capital, have longed to experience beach life within the city. Today, that dream will come true thanks to Crystal Lagoons, as the municipal council of the town of Alovera has approved a project that will enable the development of the largest urban beach in Europe. This will put an end to the wait, allowing Madrid’s residents to enjoy crystalline waters and white sandy beaches.

The project

This is Alovera Beach, a new Public Access Lagoons® development, also known as a PAL® project, located just 30 minutes from Madrid. Its centerpiece will be a 5.2-acre lagoon powered by Crystal Lagoons® technology, accessible to all through ticketed entry. The body of water will be suitable for swimming and water sports, and will be surrounded by 16,000 m² of white sand beaches. 

Contribution to the Community

The complex will represent an investment of over € 20 million and create more than 140 direct jobs. In addition to the crystalline lagoon, it will feature a range of infrastructure characteristics from the PAL® model. This will include:

  • Sports facilities
  • Water park with slides and children’s pools
  • Water sports school – kayaking, paddleboarding –
  • Dining services
  • Events
  • Beach Club
  • Among other amenities, the project is expected to set a benchmark for aquatic entertainment in central Spain.

The project is an innovative concept that will transform the municipality of Alovera and boost tourism in the Guadalajara area, positioning it on the European map of technology, innovation, and sustainability, while establishing it as a unique reference for outdoor water sports. The complex will be open year-round and is expected to receive around 350,000 visitors annually.

Bringing the Beach to the City

Alovera Beach’s proximity to Madrid and its excellent accessibility will make this entertainment park an attractive option for thousands of people who would otherwise travel hundreds of kilometers to enjoy a beach experience, resulting in a significant reduction in CO2 emissions.

Sustainability as a Cornerstone

Like all lagoons developed by the multinational innovation company, Alovera Beach will be no exception and will feature Crystal Lagoons® sustainable technology, which:

  • It uses any type of water: fresh, salt, or brackish water, that has no alternative use
  • It consumes 33 times less water than an 18-hole golf course and 40% less water than a park of the same size
  • Its filtration system uses only 2% of the energy required by conventional systems
  • It employs up to 100 times fewer chemicals than a swimming pool

The Partnership and Urban Contribution

The complex is being developed by Grupo Rayet in partnership with Crystal Lagoons, becoming a model of urban regeneration that will revolutionize the local landscape with a high social impact.

Construction is scheduled to begin at the end of 2025, with a partial opening of the park expected in the spring of 2027.

Europa Press

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