Australian Press Highlights Crystal Lagoons® Socio-Economic Contributions

An Australian podcast specializing in finance and investment, Wealthi, highlighted the benefits of Crystal Lagoons® new business model. During a recent interview, Cristóbal Baixas, the multinational’s Director of Corporate Development, described the new concept known as Public Access Lagoons™, also known as PAL™, and why these lagoons have come to be known as the world’s top amenity.

  • What figures validate the value of these crystalline lagoons?

We have seen that the value per square meter and the value of properties at developments anchored by crystalline lagoons increase exponentially.

Meanwhile, the sales velocity of real estate projects increases above 70%.

These amenities increase the density of these projects, and an example is San Alfonso del Mar, a project that originally contemplated 400 units but ended up totaling 1,400. The value of these properties doubled shortly thereafter.

In the case of hotels with a beach, studies have demonstrated that their rates, occupancy and consumption of food and beverages grow by up to 200%, compared to second-row hotels. This indicates that in-lower value land, a hotel that incorporates a beach and PAL elements achieve very attractive returns.

A clear example is that every project with crystalline lagoons in the US, during the sales phase, have classified among the 50 best-selling and awarded in the country.

We have two business models depending on whether they are real estate or public access projects, which are flexible and have allowed us to grow exponentially.

  • What is the present of Crystal Lagoons?

After revolutionizing the real estate sector for 10 years, Crystal Lagoons began a new corporate phase, revolutionizing cities with the Public Access Lagoons, also known as PAL.

These projects are highly valued as they greatly aid the transformation of malls, reconverting retail spaces, reactivating the flow of the public to entertainment parks, taking advantage of vacant land, space found at the center of racetracks, at golf courses or any company that has disused land and wishes to convert it into a more profitable business.

The PAL are monumental crystalline lagoons suitable for swimming and nautical sports, surrounded by white sands, which create beach life a few meters from home and become the most beautiful place in the city.

PAL are ideal locations for events, launches, fairs, food-halls, weddings, concerts, dayclubs, etc. in an idyllic environment and multiple settings, such as beaches, a wedding peninsula, terraces, domes, as well as gastronomy, retail, beach clubs, amphitheaters and recreational and cultural activities, making them the meeting point of the 21st century.

  • How is the PAL business model implemented and what are the benefits?

The model is implemented through master licensing agreements, which involve a relevant number of PAL for specific geographical areas.

  • What PAL projects can you talk of?

The Master PAL model has captivated powerful economic groups worldwide, generating higher sales than Crystal Lagoons has in all its previous history.

Since October 2019, projects have grown exponentially thanks to the PAL master agreement model, which today represents 90% of the firm’s contracts. In fact, since then, we have signed 130 projects.

Among the licensing contracts that the company has signed in recent months are a master agreement for 16 projects in the United States; in Korea, 30 PAL nationwide; in Pakistan there will be 15 projects, and in Central America there will be 18 PAL to be built spotted across eight nations.

As a consequence, PAL licensing contracts have become the business of the future.

  • Why do you say that PAL are the business of the future?

Investors from all over the world have identified these developments as a new long-term investment alternative, with rates of return never seen in other industries, low initial investment and limited risk.

Additionally, they grant certainty in the face of two of the main current apprehensions faced by investors, and that is that PAL have proven to be Amazon and Covid proof.

In addition to the master agreements signed, people’s interest in PAL can be confirmed with the enormous success of the first PAL projects in the US, Epperson and Lago Mar, which sell US $50,000 daily in ticket sales for 1,200 visitors, even though they had to limit access.

From a capital standpoint, as projects are built, they quickly generate profits, enabling pyramid financing. With a low initial investment, a company with a very high present value is achieved.

  • Beyond being a good business, what do PAL contribute?

PAL are highly valued for the transformation of malls, reconverting retail spaces, reactivating foot traffic to entertainment parks, taking advantage of vacant land, spaces at the center of racetracks, golf courses or any company that has unused land or wants convert it to a much more profitable business such as PAL.

For visitors, PAL offer new public spaces of value which improve the quality of life to millions of people, providing social inclusion, recreation and relaxation, especially in landlocked cities, often congested and lacking in inviting public spaces.

These projects are not only the business of the future, they are also the sustainable recreational activity of the future uniting beach life, water sports and entertainment with the additional benefit of being just steps from home.

Additionally, they contribute to reducing the impact on biodiversity of tourist destination such as beaches or forests that, by receiving fewer visitors due to these new entertainment amenities, contribute to reducing the carbon footprint by reducing travel by plane and car to natural areas.

To see and listen to the full program: Wealthi

Latest News

Ascensions on Lake Travis marks the latest Public Access Lagoons® venture signed by Crystal Lagoons in Texas, adding to the multinational innovation company’s array of complexes across the state. 

The project’s standout feature is a sprawling 2.1-acre crystalline lagoon suitable for swimming and water sports. The lagoon will be the centerpiece of a high-end hotel development, solidifying the foothold of Crystal Lagoons in the hospitality industry. Notably, it will be the first Public Access Lagoons® project—also known as PAL® developmentsin Austin, promising a completely new and unique entertainment offering accessible to all through ticketed entry.

Located in Spicewood, a mere 45 minutes northwest of Austin, this development, in partnership with Austin Real Estate Ventures, promises more than just pristine beaches. Luxury residential units, retail boutiques, restaurants, and bespoke services will complement the lagoon, epitomizing the quintessential PAL™ experience.

Crystal Lagoons® technology will not only bring beach life to this area of the Lone Star State but do so sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.

Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to curate the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The United States stands as the primary global market for Crystal Lagoons, with over 275 projects in various stages of development and negotiation. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista, among others. 

The inauguration of Crystal Lagoons project in the United StatesEvermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!Associated PressNBCFoxABCCBSWashington Daily NewsFinanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Since then, numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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