Building Design + Construction highlights Crystal Lagoons’ global expansion

Crystal Lagoons is a global phenomenon with sustainable technology that has become the best amenity and a worldwide trend.” This is how the prestigious magazine Building Design + Construction describes the exponential growth of the multinational company, impacting all five continents. Initially by changing the paradigm of the real estate market and subsequently, through the urban revolution of Public Access Lagoons™ projects, also known as PAL™ developments.

The primary construction and design media outlet in the United States emphasized in their article, “Crystal Lagoons: A deep dive into real estate’s most extreme guest amenity” that Crystal Lagoons’ rapid expansion is not only due to the monumental size of its crystalline lagoons, suitable for swimming and water sports, surrounded by white sandy beaches, creating a turquoise water environment that can be enjoyed year-round anywhere in the world. It is also due to the value added by sustainable technology to projects and developers, increasing property values and sales prices exponentially like no other amenity.

The developments of the multinational innovation company in the United States have consolidated as a commercial phenomenon, and every year, they stand out in various real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

The article highlights the growing trend of incorporating artificial lagoons not only in tourist resorts and high-end hotels but also in residential projects, where they are a resounding success. For this reason, they have become the World’s Top Amenity, providing a and idyllic beach life 365 days a year.

With its PAL™ projects, Crystal Lagoons enriches urban life with new urban entertainment destinations that are not just for the exclusive use of residents of communities with Crystal Lagoons® amenities. These new venues, called Public Access Lagoons™ projects, are transforming the lives of millions of people by bringing a slice of the ocean to the middle of cities and making it accessible a few steps from their homes.

Building Design + Construction highlights examples of Crystal Lagoons’ success in the United States, including the iconic Evermore Orlando Resort, project, which opened its doors in January 2024 near Disney World and Universal in the heart of Orlando. It is one of the most significant tourist developments in Florida, featuring an 8-acre crystalline lagoon and extensive beaches, as well as the first Conrad hotel in Orlando, a luxury brand of the Hilton chain. Additionally, it mentions the award-winning SoLéMia, project in northern Miami, honored by the World Design Awards; Windsong Ranch in Texas, and Epperson Lagoon in Wesley Chapel, Florida.

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Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

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The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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