Crystal Lagoons Become the Gold Standard Amenity in the Hotel Industry

Después de revolucionar mundialmente la industria inmobiliaria y la entretención urbana con sus proyectos Public Access Lagoons™, Crystal Lagoons hoy está cambiando el rubro hotelero. Marriott, Radisson, Conrad, Hyatt Regency, AVA Resort, son algunas de las principales cadenas hoteleras del mundo que identificaron el valor transformador de este amenity y lo están incorporando en sus proyectos como el elemento central.

La multinacional de innovación en agua ya cuenta con desarrollos de este tipo, en que las lagunas cristalinas son el factor diferenciador, en Estados Unidos, México, Indonesia, Rumania, Uruguay, entre otros países.

En Estados Unidos, la operación más reciente es el acuerdo de Crystal Lagoons con la icónica marca hotelera Hyatt para una laguna en el Hyatt Regency Hill Country Resort en San Antonio, Texas. Adicionalmente, la última inauguración es Evermore Orlando Resort con un lujoso hotel Conrad, en el destino turístico más visitado del país, que tiene todos los atractivos, pero carece de playa. Es un megaproyecto a pasos de Disney World y Universal

En el Sudeste Asiático, en Indonesia, la cadena Marriott incorporó un camping cinco estrellas al resort Treasure Bay Bintan, que cuenta con la laguna más grande de esa zona del mundo. Las 6,3 hectáreas de agua cristalina se han transformado en la atracción principal de este destino turístico, lo que atrajo a la cadena hotelera.

En Europa, Rumania, se desarrolla el Radisson Lagoon Hotel Bucarest también con una laguna de Crystal Lagoons dentro del proyecto Central District Lagoon City. Los huéspedes podrán disfrutar de 1.100 m2 de exclusiva playa de arena blanca, practicar natación y deportes náuticos en la laguna, alrededor de la cual también se ubicarán comercios, restaurantes y actividades recreativas y de entretenimiento.

En México, la multinacional tiene proyectos de lagunas cristalinas con hotelería en Cabo San Lucas y Cancún. En esta última ciudad turística la cadena hotelera es AVA. En Uruguay, Crystal Lagoons está presente en el resort Solanas, desarrollado junto con Grupo Solanas, relevante holding turístico y hotelero con presencia en Argentina, Brasil y Uruguay. 

“Cada proyecto hotelero que incorpora una laguna de Crystal Lagoons es el destino más atractivo de la zona. Estos cuerpos de agua cambian el paradigma de los desarrollos vacacionales con estándares hoteleros y de resort de clase mundial”, explica Iván Manzur, Senior Vice President of Sales de Crystal Lagoons US Corp. 

“Las lagunas cristalinas logran resultados impensados como llevar vida de playa a Orlando, una entretención que no tenía, o, contra intuitivamente, reemplazar al mar en destinos turísticos icónicos como Cancún”, enfatiza Jean Pierre Juanchich, Global Business Director de Crystal Lagoons.

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The Crystal Lagoons project in the United States, Evermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, offered a unique program full of commemorative activities during the Memorial Day celebration. In honor of those who have served the United States, this project considered one of Florida’s most significant tourism projects, prepared a series of events that combined fun, relaxation, and leisure.

The occasion allowed attendees to remember, celebrate, and enjoy a unique setting featuring the monumental artificial lagoon with Crystal Lagoons® technology. Exclusive swimming areas and aquatic activities provided entertainment for all ages. Children enjoyed water games, such as slides and inflatables, while adults engaged in water sports like kayaking, paddleboarding, windsurfing, paddleboarding, rope swings, and high jumps. There were also play areas, children’s activities, patriotic-themed craft workshops, and drawing contests.

The more competitive guests could participate in beach volleyball and soccer tournaments. Attendees also enjoyed a varied culinary offering with 12 different venues, from the kid-friendly Food Hall to a rooftop restaurant. Family picnics were popular among visitors, who relaxed in the resort’s spacious green areas. To cap off the celebrations, an impressive fireworks display illuminated the night sky in honor of the heroes.

Evermore Orlando Resort is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history. 

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

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Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

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The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.