Crystal Lagoons brings beach life to Madrid with new PAL™ project

Although Madrid, the second most populous city in the European Union, is recognized as a major tourist hub for its diverse gastronomic and cultural heritage, the city has no beach life. That until now, because on the outskirts of that city, Crystal Lagoons will build Alovera Beach, its first Public Access Lagoons™ project on the Iberian Peninsula. Elsewhere in Europe the company is already developing PAL™ projects in the Czech Republic, Poland, Romania, Hungary and Turkey, as well as having already developed two real estate complexes in Spain (Costa del Sol and Murcia).

This is Alovera Beach, the largest artificial beach in Europe, located in a Mediterranean urban area less than 40 minutes from the center of Madrid. The centerpiece of this resort will be a 2.1-hectare turquoise lagoon that will be open to the general public for the price of an entrance fee.

The project is an innovative concept, which will transform the municipality of Alovera and boost tourism in the Guadalajara area, positioning itself on the European map of technology, innovation and sustainability and as a unique reference point in outdoor water sports. The complex will be open all year round and expects to receive around 350,000 visitors annually.

The body of water will be surrounded by an extensive, 1.6-hectare, white sandy beach and include sports facilities, a water park with slides and children’s pools, a water sports school for kayaking and paddle boarding and gastronomic services.

The project, which will be developed by Crystal Lagoons in partnership with Grupo Rayet, will become a model for urban regeneration that will change the local landscape in a revolutionary way, have a high social impact and generate more than 330 direct and indirect jobs.

Public Access Lagoons™ projects, also known as PAL™ developments, drastically change people’s lifestyles. They bring beach life and water sports possible in a city context, making going to the beach as close and as normal as going to the local park is today”, explains Francisco Matte, regional director of Crystal Lagoons.

Like all of Crystal Lagoons projects, the Alovera Beach lagoon will include the multinational’s sustainable technology, which allows the use of any type of water, consumes 30 times less water than a golf course and only half that of a park of the same size. Its filtration system uses only 2% of the energy of a conventional system and up to 100 times less chemicals than a swimming pool.

Alovera is the firm’s third project in Spain, which include the Alcazaba Lagoon (Costa del Sol) and Santa Rosalía (Murcia) residential developments. Meanwhile, elsewhere in Europe, Crystal Lagoons has just signed a master agreement to develop six PAL™ complexes in Prague, Warsaw, Budapest and Bucharest. The company also has a project in Turkey and is in advanced negotiations for projects in Italy (Milan, Verona, Rome and Naples), Portugal, Greece and Georgia.

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A new Crystal Lagoons project is advancing in Mexico, one of the main Latin American markets for the multinational innovation company. It is Le Parc Cancún, a complex located 7.5 kilometers from the beach in Cancun. The 0.8-hectare crystalline lagoon with white sandy beaches around it will create a third coastline, allowing the area’s climate to be enjoyed all year round.

Sales success

The luxury development, consisting of two 24-story towers with 374 units, registered historic sales records for the region during its launch in September 2023 and its pre-sale period. The first tower sold 77% of its units and generated a capital gain of over 20% in less than one year.

The complex reinvents luxury and wellness in the Mexican Caribbean with its cutting-edge design and unique amenities with Crystal Lagoons® technology, which enables:

  • Swimming
  • Kayaking
  • Paddleboarding
  • Water volleyball 
  • Relaxing boat rides 

Crystalline lagoon as a key element

Daniel Masliah, developer at Inzigna Capital, highlighted the impact of the crystalline lagoon as the project’s most significant and differentiating feature. “It is what makes Le Parc Cancún unique. Even though I develop projects in different locations, this is where I would genuinely love to own an apartment,” he stated.

In addition to the turquoise-water lagoon, the project offers over 35 amenities designed to blend seamlessly with the paradisiacal surroundings. From wellness facilities to high-end entertainment options, these features promise to elevate the quality of life to a new level, redefining luxury and comfort.

“Mexican developers have found that Crystal Lagoons® technology accelerates the sales velocity and increases the value per square meter compared to similar projects in the same areas. On the other hand, these crystalline bodies of water improve people’s quality of life,” explains Francisco Matte, regional director of Crystal Lagoons for Latin America.

Sustainable Technology

These large crystalline bodies of water boost various urban and tourist areas with environmentally friendly lagoons. Crystal Lagoons® technology has received numerous international awards for its sustainability, certified by Bureau Veritas for its low water usage—40% less than a green area of the same size and 33 times less than an 18-hole golf course—and energy—only 2% of the energy needed by conventional pool filtration systems.

L21

A new Public Access Lagoons® project, also known as PAL®, and a hospitality development are advancing in Europe, specifically in Seville. It is a new Central District Lagoon City complex, which Crystal Lagoons is developing in partnership with Forty Management, an award-winning Romanian real estate developer.

The project will feature a stunning 1.49-hectare lagoon powered by Crystal Lagoons® technology as its centerpiece, surrounded by white sand beaches. Around it, the development will include:

  • A 200-room luxury hotel
  • Three aparthotel towers
  • An event center
  • International restaurants
  • A Sky Bar
  • A promenade and bespoke services will complement the lagoon, epitomizing the quintessential PAL™ experience.

Thanks to its turquoise-colored body of water, it will be a transformative development spanning 12 hectares that will offer a unique lifestyle destination. This project will revolutionize local tourism in Seville and enhance visitors’ stay in the city.

“The partnership with Forty Management has been very successful, demonstrating the added value of Crystal Lagoons® technology and how this disruptive innovation makes it possible to bring sustainable beach living anywhere in the world,” explains Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contribution to the area

With over 100 million euros in investment and creating more than 600 jobs, this project highlights the growing demand for sustainable and recreational projects worldwide.

Crystal Lagoons and Forty Management Partnership

The complex is part of the master agreement—exclusivity agreement for developing PAL®, real estate, and hybrid projects within a specific territory—that both companies signed to bring beach life through stunning crystalline lagoons to Rome, Milan, Toulouse, two Romanian cities, and Seville.

The complex is part of the master agreement—exclusivity agreement for developing PAL®, real estate, and hybrid projects within a specific territory—that both companies signed to bring beach life through stunning crystalline lagoons to Rome, Milan, Toulouse, two Romanian cities, and Seville.

The two companies also have another mega-contract to develop projects in Romania, the Czech Republic, Poland, and Hungary. Among the standout developments in this agreement is Lagoon Park Bucharest, a PAL® complex that sold out a week before launch and has been successful since it opened.

The project in Seville is also proof of the success of Crystal Lagoons in the hospitality industry, where numerous global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort, have recognized the transformative value of Crystal Lagoons® technology, incorporating this amenity as a centerpiece in their developments.

The dream of living steps away from a white sandy beach and turquoise waters while remaining minutes from Buenos Aires’ iconic Obelisk has become a reality thanks to the Crystal Lagoons® concept and technology in the award-winning Terralagos project.

This unique development offers a coastal city lifestyle, where residents can enjoy beach life in close contact with nature every day of the year. This idyllic Caribbean-like setting surrounding the 5-hectare navigable crystalline lagoon not only enhances the landscape but also allows residents and visitors to practice various water sports.

Terralagos was the first urban project in Argentina to incorporate the revolutionary Crystal Lagoons® concept and technology, and it has been a success from the beginning. It has sold more than 1,000 lots, achieved record-speed apartment sales, and has a waiting list for the upcoming buildings. 

According to the newspaper La Nación, “Terralagos offers a lagoon with Crystal Lagoons® technology, an impressive body of water spanning over 5 hectares with a brilliant turquoise color, surrounded by sandy beaches and palm trees—the standout feature that all residents of this ‘unique’ private community enjoy.”

The complex also includes 1,280 lots—ranging from 800 to 1,100 square meters—and 450 apartments distributed across low-rise buildings and townhouses, spanning 270 hectares. All properties feature the unique advantage of direct views of the crystalline lagoon, which allows for a wide range of activities and water sports, such as swimming, sailing, yachting, windsurfing, kayaking, diving, canoeing, rowing, and many more.

Beyond the lagoon, Terralagos offer top-tier amenities, including the Kids Club and the Main Clubhouse, which span 1,400 square meters. The complex also features social and sports infrastructure, including tennis courts, soccer fields, a hockey field, a sports center, a sauna, a gym, and a spa area.

Argentina is the main market for Crystal Lagoons in South America, after Chile. With rapid expansion in the country, the multinational innovation company currently has 43 projects in various development and negotiation stages in various cities.

La Nación