“Entry into the Palestinian market sets a precedent in Palestine and represents a sea change in the local entertainment scene. PAL™ projects dramatically improve people’s quality of life and in this state, it will be an even more iconic case. By bringing a tropical paradise with crystal clear waters, palm trees and white sands to a landlocked region, Crystal Lagoons proves once again how it improves the quality of life for local inhabitants”. This is how Alastair Sinclair, regional director of Crystal Lagoons, explains the importance of entering this new market.
This new milestone for Crystal Lagoons will be achieved through a mega commercial agreement to develop Public Access Lagoons™ projects, also known as PAL™ developments, in Palestine. The first of a series of complexes will be built in Jericho, the world’s oldest city, where the company will bring an unparalleled offering of entertainment, water leisure activities and beach life to the local inhabitants.
Crystal Lagoons is entering the Palestine market through a partnership with More Fun Palestine, a local business conglomerate that develops family entertainment and educational projects, that operates several franchises and works with public and private companies.
This latest project will give Crystal Lagoons another opportunity to showcase its sustainable technology, which can take advantage of otherwise unusable brackish water in arid environments as it has done in Egypt, the United Arab Emirates, Jordan, Oman, Saudi Arabia, Bahrain and Kuwait.
The centerpiece of the new PAL™ complex will be a 2-hectare crystalline lagoon that is apt for swimming and water sports and surrounded by white sandy beaches. The facility, which will also include multifamily areas, recreational and entertainment activities, commercial and leisure infrastructure, will be open to the general public for a fee and is expected to receive over 325,000 visitors annually.
The PAL™ model, which has over time proven to be highly profitable and safe for users, as well as Covid & Amazon proof, accounts for most of Crystal Lagoons’ new expansion projects. Currently, the multinational has more than 800 projects at different stages of development on five continents, including important mega deals in the USA, Korea, Pakistan, Japan, India, Oceania, historical cities in Europe, the United Arab Emirates, Saudi Arabia, South Africa, Ghana, Nigeria, Colombia and Central America.