Crystal Lagoons® Business Model Expected to Catalyze Retail

Reconversion is the word that large malls are discussing today, faced with the explosion of e-commerce that has seen growth projections expected to reach 20.1% by 2024 and threatening the industry.

Additionally, with increasingly sophisticated online platforms, the world’s largest retail chains are undoubtedly facing tough times.

Consequently, the goal is to become Amazon-proof, in particular since the giant’s long arms now reach the most remote locations, a phenomenon that has only heightened since the pandemic hit.

The current scenario

The industry’s drop in foot traffic, sales and profitability margins, have forced malls to introduce new functional and experiential activities to attract patrons.

Covid-19 and health recommendations have also promoted the transformation of traditional malls favoring open spaces. By replacing rigid designs and enclosed spaces with outdoor experiences the flow of the public can be stabilized.

The industry continually makes efforts to become recreation and lifestyle hubs, by incorporating pop-up stores, cinemas, gastronomy, play areas, parks, sports areas and medical centers, to attract new age groups, such as millennials and generation Z, who favor experience over consumption.

However, these conversions come with a prohibitively expensive price tag.

Low initial investment business

In this context, the Public Access Lagoons™ business model by Crystal Lagoons® is the perfect catalyst for a wide range of revenue streams.

They are a long term investment offering perpetual returns, and are e-commerce-proof as they offer experiences rather than online products.

In addition, they provide a unique environment for activities 365 days a year, from concerts, weddings, events, conventions and day clubs, to restaurants, food halls and more.

Due to their low initial investment, PAL projects are the ideal amenity for malls looking to convert underutilized spaces, since they quickly generate profits and produce pyramidal financing, which ensures a considerable present value.

As such, they are a long-term investment alternative, with returns unheard of in other industries.

Crystal Lagoons offers 3 different investment models, with more or less infrastructure.

Latest News

Crystal Lagoons is revolutionizing the global shopping mall industry with its disruptive technology, which integrates leisure, retail, and idyllic beach life in one place. Its new project in ColombiaKristal Mall, is the largest shopping mall in the Colombian Caribbean and the country’s first Shopping Resort. It blends entertainment and shopping around a monumental 5.3-acre crystalline lagoon with turquoise waters as its centerpiece. This innovative project addresses the global challenge of reinventing malls, transforming them into multifunctional destinations that attract a new generation of visitors.

Located in Cartagena de Indias, Kristal Mall spans 296 hectares and features a leasable area of 110,000 m². Powered by Crystal Lagoons in association with AED and Arquitectura & Concreto, this cutting-edge complex will offer a wide range of amenities, including high-end stores, restaurants, terraces, a cinema, an amusement park, a 150-room hotel, offices, apartments, healthcare centers, and an event venue designed for weddings, concerts, and large-scale shows.

Its main attraction will be the crystalline lagoon, developed under the Public Access Lagoons® model, also known as PAL® developments. The lagoon will bring the tropical beach lifestyle to this tourist city, which historically lacked high-quality beaches. Visitors can enjoy various aquatic activities, such as swimming, paddleboarding, kayaking, windsurfing, and more, redefining the region’s commercial and entertainment landscape.

PAL® developments, accessible to the public through a ticketed entry, stand out for their versatility. They are ideal venues for mass events such as concerts, fairs, exhibitions, and weddings. Their unparalleled scenic beauty is highlighted by monumental crystalline turquoise water lagoons, which light up at night to create a magical atmosphere. Infrastructure such as theaters, terraces, domes, and climate-controlled esplanades ensures year-round events, regardless of the season.

Kristal Mall is part of one of Latin America’s most extensive agreements between Crystal Lagoons and AED, a leading Colombian real estate company. This strategic agreement includes 11 projects in key regions such as the Eje Cafetero, the Andean Region, and the metropolitan area of Bogotá.

América Retail & Malls

Crystal Lagoons adds new accolades in 2024 to its extensive list of awards, with three of its most iconic projects again winning top honors at the prestigious International Property Awards, further cementing its legacy of international success. These awards, widely regarded as the most prestigious in the global real estate industry, highlight the transformative power of Crystal Lagoons® technology, capable of turning developments into commercial phenomena, redefining urban landscapes, and significantly enhancing the quality of life in the cities where the crystalline lagoons are introduced.

Lagoon Park Bucharest: An Urban Revolution in Europe

In Romania, the PAL® Development Lagoon Park Bucharest won the “Leisure Development” award, showcasing the revolution of Crystal Lagoons® technology in this iconic European city by bringing the idyllic beach life experience close to homes. Part of the exclusive Central District Lagoon City mega-project, this monumental crystalline lagoon has generated a mass attraction phenomenon since its pre-opening. Tickets sold out a week in advance, and the queues exceeded two hours, reflecting the immense interest in enjoying this artificial lagoon, suitable for swimming and water sports. Accessible to anyone through ticketed entry, it offers a unique Caribbean-style experience in the heart of Bucharest. Surrounding it are 11,000 m² of white sand beaches, restaurants, a beach bar, terraces, event and sports areas, exhibition spaces, green areas, and other infrastructure typical of the PAL® model.

Santa Rosalía Lake and Life Resort: Award-Winning Excellence in Spain

The iconic Santa Rosalía Lake and Life Resort in Murcia continues to rack up accolades. This year, it took home two awards at the European Property Awards: “Best Mixed-Use Development” for the fourth consecutive year and “Best Mixed-Use Architecture.” Featuring a 4-acre crystalline lagoon as its centerpiece, the project reimagines the nautical experience, enabling water sports in a safe natural setting. It also combines luxury residential areas with commercial, sports, and entertainment zones, creating a unique balance between urban living and nature in one of Europe’s sunniest locations, with more than 300 days of sunshine a year.

Munyaka: Innovation and Commercial Success in South Africa

The Munyaka project, home to South Africa’s largest crystalline lagoon, added another award to its impressive list of nine international accolades. This year, it was again recognized at the African Property Awards, reaffirming its status as a luxury and sustainability benchmark. In association with Balwin Properties, this exclusive development has achieved unprecedented commercial success, breaking sales records and leading sales rankings that have earned it further recognition. In just four days, 550 apartments were sold, replicating the historic record set by The Blyde, another complex developed by Crystal Lagoons with Balwin Properties in Pretoria. Known as “Johannesburg’s first beach,” the Munyaka lagoon covers an area equivalent to seven rugby fields. This unique space blends white sand beaches with luxury apartments, recreational areas, and commercial services, creating an unprecedented experience in South Africa’s economic heart.

With over 8,000 facilities worldwide and exponential growth, the data center industry is strategic and faces an urgent challenge: reducing its environmental impact while meeting the growing energy demand of its operations. Crystal Lagoons addresses this need with pioneering technology revolutionizing data center cooling in the United States, offering a high-impact and globally scalable sustainable solution.

Crystal Lagoons innovation enables sustainable cooling for data centers while climate-controlling monumental crystalline lagoons. In addition to featuring traditional beach areas, these lagoons will include warm water zones maintaining temperatures between 37 and 38 degrees Celsius, ensuring their use year-round, even on the coldest nights.

The first project where Crystal Lagoons will implement this system is the Angel Lagoon PAL® development in Texas, in association with Land Tejas, a renowned U.S. real estate developer. Located in Dayton, just 40 minutes from Houston, the site will feature a 6 MW data center cooled by the already-inaugurated 4,2-acre lagoon. Deep Green Energy, a subsidiary of the UK-based Octopus Energy, one of the world’s leading energy companies, will build and operate the data center.

Crystal Lagoons® technology directly impacts the reduction of energy consumption in data centers, as the lagoons act as heat dissipators, creating a closed-loop cooling system that reduces energy use by 40% to 50% compared to traditional air-cooled chiller systems. This sustainable solution also provides additional environmental benefits, such as reducing carbon footprints, accessing carbon credits, utilizing wasted energy, and streamlining project regulatory approval processes.

Cristóbal Baixas, Corporate Development Director of Crystal Lagoons, emphasized: “This is just the first project with Land Tejas, as Crystal Lagoons has signed an agreement to develop three additional PAL® complexes in Texas, named Magnolia, Sierra Vista, and Fry Road. They will also include data centers and use our sustainable cooling technology.”

This advancement highlights Crystal Lagoons’ commitment to sustainable innovation, expanding the positive impact the company has already achieved in various global industries, such as real estate and cities, through its Public Access Lagoons®, also known as PAL® developments. “Crystal Lagoons provides a comprehensive and sustainable solution for a strategic industry while simultaneously driving the expansion of temperate crystalline lagoons, which will become a growth engine for these projects in all climates,” concluded Baixas.