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Crystal Lagoons Consolidates Presence in Brazil with 45 Projects

In the main Latin American market, the multinational innovation company reinvents shopping centers by incorporating PAL projects in 11 malls and entering Sao Paulo, the fourth-largest city in the world.

Crystal Lagoons signed two mega-agreements to develop 23 new real estate and Public Access Lagoons™ projects, also known as PAL™, in different states of Brazil, including Sao Paulo, whose capital is the fourth-largest city in the world. These new contracts further consolidate the presence of Crystal Lagoons in this country, where it will be involved in projects with shopping centers, with an overall portfolio of 45 projects in different stages of development and negotiation in partnership with leading local developers.

The relevance of one of these major contracts is that the multinational innovation company enters the Brazilian retail sector with 11 public access complexes in partnership with two of the most important chains in this industry in Brazil, Iguatemi and Grupo Ivanhoe de Ancar, and in association with Outlet Park, a holding with extensive experience in the local retail sector.

These projects will be located in the states of Mato Grosso, Mato Grosso Sul, Paraná, Minas Gerais, Goiânia, and Goiás. The first PAL™ complex will be developed in Belo Horizonte, featuring a crystalline lagoon, white sand beaches, and a shopping center, to which will be added hotels, spaces for trade fairs, multifamily areas, restaurants, weddings, multiple stages, terraces, amphitheaters, among other infrastructure according to each development.

“This model will be replicated in all projects, aiming to enhance and improve the experience in shopping centers that must reinvent themselves and compete with e-commerce. In Brazil, we confirm that PAL™ projects are becoming the new ‘anchor’ stores in malls. They provide an optimal response to the modernization needs of these commercial giants to remain points of social integration and entertainment,” explains Miguel Ángel Cabañas, Regional Director for Latin America and the Caribbean at Crystal Lagoons.

The other mega-contract further consolidates the presence of Crystal Lagoons in Brazil, entering the wealthiest state in the country, Sao Paulo, with 12 real estate and PAL™ projects in partnership with the ECIPSA group, one of the most important real estate holdings in South America, with 45 years of experience and operations in Argentina, Paraguay, and Brazil. This company is expanding internationally, alongside Crystal Lagoons, with projects already underway in Israel, and it is also advancing to enter countries in America and Asia.

“We are proud to be able to bring a technology such as Crystal Lagoons® to Brazil’s main state, offering a unique value proposition for the people of São Paulo, who, in addition to the revaluation of the land, will be able to enjoy it with their families 365 days a year in a sustainable manner,” said Jaime Garbarsky, President of ECIPSA Group.

The most relevant projects of Crystal Lagoons in this country include “Brasil Beach Cuiabá Home & Resort” located in Mato Grosso, featuring the first crystalline lagoon in Brazil, and the luxurious second-home complex “Ponta da Figueira,” in partnership with Melnick-Even, one of the most important developers in the country.

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Crystal Lagoons: Leading Water Innovation with an Eco-Conscious Commitment

The beauty of a Crystal Lagoons® amenity is undeniable, but its actual value goes far beyond aesthetics. It serves as proof that technological innovation can be aligned with environmental protection.

When we think of Crystal Lagoons, the first image that comes to mind is that of breathtaking turquoise lagoons and white-sand beaches— a paradisiacal oasis that transforms any landscape. However, behind this undeniable beauty lies a profound and significant contribution to the environment by Crystal Lagoons. Far from being just an amenity, the patented technology of this multinational innovation company is a model of sustainable innovation, purpose-built to minimize ecological impact and optimize the use of valuable resources such as water and energy.

In a world increasingly aware of the climate emergency, Crystal Lagoons’ leadership in water technology not only creates real estate value and entertainment experiences but also sets a new standard for sustainable development.

The Sustainability Formula: Technological Innovation with Positive Impact

The secret behind the sustainability of Crystal Lagoons lies in its unique, patented technology— the result of years of research and development. This technology enables the maintenance of large expanses of crystalline water while using significantly fewer resources than other alternatives.

Keys to Environmental Efficiency and Sustainability:

  • Lower Water Consumption: The lagoons developed by this innovative multinational company are remarkably efficient.
    • The lagoons are filled only once and operate in a closed-circuit system.
    • They use up to 33 times less water than an 18-hole golf course.
    • They consume up to 40% less water than a park of the same size.
    • When needed, a molecular anti-evaporation film technology can be applied, reducing fresh-water use by an additional 50%.
  • Minimal Energy Consumption: Operating a crystalline lagoon is an energy-efficient process.
    • Pulse-based filtration technology uses only 2% of the energy required by conventional swimming-pool filtration systems.
    • It does not require constant high-power pumps or filters, resulting in a reduced carbon footprint.
  • Lower Chemical Footprint: The controlled pulse system and high-tech additives make it possible to:
    • Use up to 100 times fewer chemicals than a traditional swimming pool.
    • Ensure water quality through continuous sensor-based monitoring with minimal intervention, protecting surrounding ecosystems.
  • Use of Non-Conventional Water Sources: Crystal Lagoons® technology allows the use of a variety of water sources, including:
    • Saltwater or brackish water: In coastal or desert areas, avoiding the consumption of fresh water.
    • Well water: In regions where surface sources are limited.
    • Rainwater: Collected for lagoon maintenance.
    • Desalinated water: A viable option in arid regions. This capability drastically reduces pressure on potable water resources.

Benefits Beyond the Local Ecosystem: Impact on Real Estate and Tourism

The environmental contribution of this multinational innovative company is measured not only by resource use, but also by how its presence fosters more responsible development across the real estate and tourism sectors.

Sustainability as a Value Driver:

  • Higher Sustainable Real Estate Value: Projects featuring Crystal Lagoons are perceived as more attractive and long-term assets, thanks to their eco-friendly approach, which attracts conscious buyers and investors.
  • Boost to Eco-Tourism: By offering a world-class amenity with a low environmental footprint, destinations featuring crystalline lagoons attract travelers seeking luxury experiences with a sense of responsibility.
  • Environmental Awareness Generation: The visibility of these lagoons—thanks to their transparent technology and efficiency—educates visitors and residents about the possibilities of sustainable innovation in water use.
  • Alternative to Large Water Infrastructures: Instead of building reservoirs or diverting rivers for leisure, Crystal Lagoons amenities provides a controlled, efficient solution for aquatic recreation.

Crystal Lagoons’ Global Commitment: A Bluer and Greener Future

Crystal Lagoons not only innovates in technology; it also leads with a vision of a future where luxury and sustainability are not mutually exclusive. Its commitment extends through:

  • Ongoing Research & Development: The company continually invests in improving its technology to be even more efficient and environmentally friendly.
  • Certifications & Recognitions: Crystal Lagoons projects have received multiple awards and certifications that validate their environmental commitment and efficiency.
  • Strategic Partnerships: Collaborations with developers who share the vision of creating high-value projects with a sustainability-focused approach.

Crystal Lagoons: A Legacy of Sustainable Innovation

The beauty of a Crystal Lagoons amenity is undeniable, but its actual value goes far beyond aesthetics. It serves as proof that technological innovation can be aligned with environmental protection. By optimizing the use of water and energy and minimizing the chemical footprint, Crystal Lagoons not only creates man-made paradises—it also actively contributes to a more sustainable future.

For developers, it’s an opportunity to invest in projects that are not only profitable but also responsible. For the planet, it’s a solution that demonstrates luxury and fun can coexist with respect for our most precious resources. In essence, Crystal Lagoons is at the forefront of sustainability in the water industry.

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Crystal Lagoons: Global Leadership in Water Innovation 

With over 1,000 projects in various stages of development and negotiation worldwide, this multinational innovation company has redefined modern urbanism with a unique, patented technology that transforms any site into a tropical beach destination—accessible to everyone.

Crystal Lagoons is a multinational innovation company that has revolutionized the way the world interacts with water. Powered by a one-of-a-kind patented technology, it enables the creation of crystalline lagoons of unlimited size that are sustainable, safe, and cost-efficient to build and operate.

With a presence in more than 60 countries and over 1,000 projects in various stages of development and negotiation, Crystal Lagoons has redefined modern urbanism by transforming any land—from deserts to city centers—into tropical beach destinations accessible to everyone.

It is a globally recognized disruptive innovation that has revolutionized the real estate, tourism, entertainment, and sustainability industries. Its crystalline lagoons have become the World’s Top Amenity, generating value, well-being, and unprecedented experiences in both residential communities and public spaces.

Innovation that transforms the world of water

At the heart of Crystal Lagoons is its purification and sustainable maintenance technology, which is globally recognized for its exceptional water and energy efficiency. This innovation enables the maintenance of large bodies of crystalline water at extremely low operating costs.

Unique features of Crystal Lagoons® technology

  • Uses any type of water: fresh, salt, or brackish.
  • Consumes 33 times less water than a golf course and 40% less than a park of the same size.
  • Uses only 2% of the energy of conventional filtration systems.
  • Requires up to 100 times fewer chemicals than a traditional swimming pool.
  • Is monitored in real time from a global control center.

This efficiency model has positioned Crystal Lagoons as a global benchmark in sustainability.

Crystal Lagoons: much more than an amenity

The crystalline lagoons developed by Crystal Lagoons are not only a visual attraction; they are social, recreational, and economic hubs that drive the value and profitability of real estate projects.

Developments can be classified into two main categories:

  1. Private residential projects

They incorporate crystalline lagoons as the centerpiece of real estate developments. This concept:

  • Increases land value and accelerates property sales.
  • Enhances the living experience by offering a private beach just steps from home.
  • Replaces more expensive traditional amenities such as golf courses.
  1. Public Access Lagoons® projects

One of the most disruptive innovations of Crystal Lagoons is the Public Access Lagoons® concept, also known as PAL® developments, which are redefining urban entertainment and sustainable tourism.

These projects enable anyone to experience a tropical beach lifestyle by simply purchasing a ticket or membership. PAL® developments combine crystalline water, white-sand beaches, and a wide range of activities, making them the meeting point of the 21st century.

Benefits of PAL® complexes

  • They transform any plot of land into a profitable and sustainable business.
  • They attract millions of visitors per year, boosting tourism and the local economy.
  • They offer diversified revenue streams: ticket sales, events, retail, gastronomy, beach clubs, among numerous additional options.
  • They adapt to any climate or geography, including inland or desert areas.
  • They operate year-round thanks to technologies such as Eco-Heated Lagoons by Crystal Lagoons™, which keep the water warm sustainably.

Examples such as Lagoon Park Bucharest (Romania), Epperson Lagoon (U.S.), and Angel Lagoon (U.S.) demonstrate how the PAL® projects of Crystal Lagoons become tourism and economic benchmarks in each region.

Continuous innovation: from real estate to data center cooling

The leadership of Crystal Lagoons extends beyond the real estate sector. Its research and development team has expanded the use of its technology into other strategic areas, including:

  • Sustainable cooling systems for data centers and industries, using lagoon water.
  • Eco-Heated Lagoons by Crystal Lagoons™ technology, which keeps lagoons warm year-round, even in cold climates.

These applications position Crystal Lagoons as a global technological innovation company, capable of combining sustainability, efficiency, and quality of life.

Defined Leadership: Vision, Intellectual Property, and Global Expansion

The success of Crystal Lagoons is no coincidence; it is the result of a bold vision, a solid foundation of intellectual property, and an intelligent global expansion strategy.

  • 2,200 patents in 135 countries: Its extensive patent portfolio protects its technology worldwide, ensuring leadership and differentiation in the market.
  • Master Agreements model: The Master Agreements strategy enables rapid and efficient expansion, granting territorial exclusivity to developers for multiple PAL® projects, driving exponential growth.
  • Multidisciplinary team: A global team of experts in science, engineering, architecture, urban planning, and marketing supports each project, ensuring excellence from conception through operation.

Crystal Lagoons: redefining the future of water

In a world where water is a scarce resource and well-being is a top priority, Crystal Lagoons demonstrates that innovation and sustainability can coexist with profitability and lifestyle.

Its patented technology, global expansion model, and commitment to the environment have made the company synonymous with global leadership in water innovation and sustainable urban development.

With each new project, Crystal Lagoons brings beach life to millions of people, transforming land into iconic destinations and creating sustainable value for future generations.

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