Crystal Lagoons® business model, Public Access Lagoons™, are projects that offer rates of return higher than any industry, operationally replicable anywhere in the world. With this, the multinational innovation company brings beach life to every city in the world.

The global pandemic is changing recreational activity and tourism, with people prioritizing locations close to home and offering adequate sanitary measures. This has generated the need for new recreational infrastructure in cities around the globe.

This requirement in urban surroundings offers a new investment alternative, albeit of a higher complexity. Such projects must be sustainable in times of Covid and the rapid expansion of Amazon, which is taking over various economic sectors. Investors continue to seek out long-term stability and guaranteed profitability, at a time when different industries are seeing their margins reduced. Operations that ensure profitability despite the two above-mentioned threats, will be those that reap the most advantages.

A business that emerges as a safe investment alternative with perpetual income, due to its robustness against such sanitary and commercial pressures, while also offering superior profits in comparison to those obtainable in other industries, are Public Access Lagoons™, also known as PAL™. The concept and business model was created by the water-innovation multinational firm, Crystal Lagoons®. 

Competitive advantages 

PAL generate income through ticket sales revenues, boat rentals, corporate events, weddings, concerts, etc.

PAL are emerging as an alternative that is proving to be intensive in terms of public assistance, because people are preferring options with sanitary controls. They are Covid and Amazon-proof and despite a low initial investment, a company can quickly boast a very high present value, since even while they continue to be built, they generate profits and pyramidal financing.

Interest in investments such as PAL can be demonstrated by their success in Japan, a nation known for its outstanding technology, as well as the United States, Korea, Central America, and Pakistan, among other large-scale licensing agreements that Crystal Lagoons has signed.

In the U.S., while most long-term investments, such as residential, commercial and retail real estate operations have been seriously affected by Covid, the first PAL in Texas (Lago Mar) and Florida (Epperson) have generated unprecedented returns, with daily ticket revenues amounting to US $50,000, reservations selling-out a week in advance and very low operational costs.

The PAL model has continuously allured investors due to its commercial versatility, as they can be developed with different investment formats, with models offering more or less infrastructure. Even those with minimal initial infrastructure, such as Lago Mar and Epperson in the U.S., have seen major success.

The central element of PAL are monumental crystalline lagoons suitable for bathing and water sports, surrounded by wide stretches of white sand beaches, which the general public can access via ticketed–entry. The format offering the least amount of infrastructure comprises of a lagoon, beach and green areas with kiosks for small businesses. The second format, with intermediate infrastructure, also includes a peninsula for wedding ceremonies and can host events, concerts, trade shows, etc. indoors, year-round with beautiful views of the turquoise lagoon, opening additional business areas. The most complete investment model incorporates all of the above and additional infrastructure for retail, restaurants and hotels.

The commercial and sanitary advantages of PAL have sparked the interest of relevant economic groups across the globe, seeking to take next steps so as to secure exclusivity in certain geographic regions through master agreements, which assign an important number of PAL in a specific area.

PAL are a highly valued asset for reconverting dwindling malls and redeveloping retail spaces, while also reactivating foot traffic to entertainment parks, racetracks, golf courses, etc. They are also of interest for companies with under-used land seeking to convert into a profitable business.

Crystal Lagoons is also in advanced negotiations in South Africa, Australia, the Middle East (specifically Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates), Israel, Italy, Spain, Portugal, Nigeria, Kenya, Ghana, Cambodia, Botswana, Mexico, Brazil, Colombia, Peru, among other countries.

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