Crystal Lagoons® PAL™: High Profitability, Covid & Amazon-Proof

Crystal Lagoons® business model, Public Access Lagoons™, are projects that offer rates of return higher than any industry, operationally replicable anywhere in the world. With this, the multinational innovation company brings beach life to every city in the world.

The global pandemic is changing recreational activity and tourism, with people prioritizing locations close to home and offering adequate sanitary measures. This has generated the need for new recreational infrastructure in cities around the globe.

This requirement in urban surroundings offers a new investment alternative, albeit of a higher complexity. Such projects must be sustainable in times of Covid and the rapid expansion of Amazon, which is taking over various economic sectors. Investors continue to seek out long-term stability and guaranteed profitability, at a time when different industries are seeing their margins reduced. Operations that ensure profitability despite the two above-mentioned threats, will be those that reap the most advantages.

A business that emerges as a safe investment alternative with perpetual income, due to its robustness against such sanitary and commercial pressures, while also offering superior profits in comparison to those obtainable in other industries, are Public Access Lagoons™, also known as PAL™. The concept and business model was created by the water-innovation multinational firm, Crystal Lagoons®. 

Competitive advantages 

PAL generate income through ticket sales revenues, boat rentals, corporate events, weddings, concerts, etc.

PAL are emerging as an alternative that is proving to be intensive in terms of public assistance, because people are preferring options with sanitary controls. They are Covid and Amazon-proof and despite a low initial investment, a company can quickly boast a very high present value, since even while they continue to be built, they generate profits and pyramidal financing.

Interest in investments such as PAL can be demonstrated by their success in Japan, a nation known for its outstanding technology, as well as the United States, Korea, Central America, and Pakistan, among other large-scale licensing agreements that Crystal Lagoons has signed.

In the U.S., while most long-term investments, such as residential, commercial and retail real estate operations have been seriously affected by Covid, the first PAL in Texas (Lago Mar) and Florida (Epperson) have generated unprecedented returns, with daily ticket revenues amounting to US $50,000, reservations selling-out a week in advance and very low operational costs.

The PAL model has continuously allured investors due to its commercial versatility, as they can be developed with different investment formats, with models offering more or less infrastructure. Even those with minimal initial infrastructure, such as Lago Mar and Epperson in the U.S., have seen major success.

The central element of PAL are monumental crystalline lagoons suitable for bathing and water sports, surrounded by wide stretches of white sand beaches, which the general public can access via ticketedentry. The format offering the least amount of infrastructure comprises of a lagoon, beach and green areas with kiosks for small businesses. The second format, with intermediate infrastructure, also includes a peninsula for wedding ceremonies and can host events, concerts, trade shows, etc. indoors, year-round with beautiful views of the turquoise lagoon, opening additional business areas. The most complete investment model incorporates all of the above and additional infrastructure for retail, restaurants and hotels.

The commercial and sanitary advantages of PAL have sparked the interest of relevant economic groups across the globe, seeking to take next steps so as to secure exclusivity in certain geographic regions through master agreements, which assign an important number of PAL in a specific area.

PAL are a highly valued asset for reconverting dwindling malls and redeveloping retail spaces, while also reactivating foot traffic to entertainment parks, racetracks, golf courses, etc. They are also of interest for companies with under-used land seeking to convert into a profitable business.

Crystal Lagoons is also in advanced negotiations in South Africa, Australia, the Middle East (specifically Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates), Israel, Italy, Spain, Portugal, Nigeria, Kenya, Ghana, Cambodia, Botswana, Mexico, Brazil, Colombia, Peru, among other countries.

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Noticias Destacadas

Technology and improving the quality of life through innovation are the concepts that Crystal Lagoons and Israel share. In this country, one of the most innovative in the world, the multinational company founded by scientist Fernando Fischmann has entered with a new agreement to develop Public Access Lagoons™, also known as PAL™ projects, real estate, and mixed-use complexes.

The WOOOW! Entertainment projects, developed with the international real estate holding ECIPSA Group, will be located in different cities throughout the country. The developments will give Israeli city-dwellers access to an idyllic beach life all year round, irrespective of their particular climate, and will include a large crystalline lagoon suitable for swimming and water sports, with white sandy beaches. Also, they could include hotels, residential areas, gastronomic poles, retail, and beach clubs, among others.

Israel and Crystal Lagoons also share a commitment to sustainability and water protection, and the technology of the multinational has won several international awards for its sustainability. A vital feature of these lagoons is that they can use any type of water, including seawater and brackish water from arid areas, with no alternative use. This combination of factors paved the way for the debut of Crystal Lagoons in Israel, a country that has pioneered water protection.

The centerpiece of the PAL™ real estate and mixed-use projects will be a lagoon powered by Crystal Lagoons® technology, and, in the case of those with public access, any person will be able to access through the entrance fee.

“The fact that one of the world’s leading countries in innovation and water sustainability is welcoming Crystal Lagoons is a tremendous endorsement of our technology,” said Francisco Matte, regional director for Crystal Lagoons.

The company’s sustainable technology has been crucial to its success in developed countries. The lagoons only need filling once, operate with a closed-circuit system, can use any type of water (sea, brackish and fresh), and use 40% less water than a green area. Additionally, they use up to 100 times fewer chemicals than a swimming pool and only 2% of the energy of a conventional filtration system, certified by Bureau Veritas.

PAL™ developments have caught the attention of significant market players worldwide, with high-profile contracts signed in: the United States, Japan, Saudi Arabia, India, Korea, Palestine, Pakistan, Europe, and Colombia, among others.

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Crystal Lagoons is making steady progress in Paraguay, a strategic market in Latin America where it has consolidated its success with projects in regions with great development potential and where the crystalline lagoons are the preferred amenity. Recently inaugurated crystalline lagoon in the Costa del Lago project, bringing beach life to Hernandarias, located a few minutes from Ciudad del Este.

Costa del Lago is Crystal Lagoons‘ fourth project in association with Raíces Real Estate, in addition to the Aqua Village (San Bernardino) and Blue Lagoon (Pedro Juan Caballero) developments, and a fourth complex, Aqua Terra (Luque), which will open its doors in the coming months.

Costa del Lago stands out for its sheer size, which expands over 740 acres, and its huge 8,6 -acre turquoise crystalline lagoon developed with Crystal Lagoons® sustainable technology. “The amenity invites you to connect with nature and create moments of relaxation,” the Paraguayan press notes.

The various neighborhoods offer single-family lots, houses, apartments, and enjoyment of its inhabitants, along with a clubhouse with all the amenities to celebrate special occasions and an environment of indescribable natural beauty. The complex also has sports areas and a marina with access to Lake Itaipu exclusively for water activities with motor equipment.

Crystal Lagoons® technology is changing the lives of millions of Paraguayans by bringing a piece of the ocean to the cities and creating urban beach life, just as 200 years ago, an architect in England brought a piece of the forest to the city of London and urban parks were created.

Última Hora

Crystal Lagoons enters the largest country in the Middle East, Saudi Arabia, with a new mega deal to develop real estate, hospitality, and Public Access Lagoons™, also called PAL™, projects. The development plan consists of several luxury complexes located in coastal and inland cities such as Riyadh and Jeddah, Dammam, Medina, and Khobar.

The multinational innovation company, founded by scientist Fernando Fischmann, has partnered with A’amal Group, a major holding company interested in investment, hospitality, real estate & energy development across the Middle East, Asia, and Africa. The company’s Founder & CEO, Yassin Al Suroor, is also the Founder & CEO of DANA Investment, which specializes in the digital economy. He is a board member of several regional and international companies and global nonprofit organizations.

With the new partnership with A’amal Group, Crystal Lagoons, has consolidated its presence in the Middle East, where it already has ongoing projects in the UAE, Egypt, Israel, Palestine, and Oman. The world’s two largest crystalline lagoons are located in the Middle East: District One in Dubai (30 hectares) and Citystars Sharm El Sheikh in Egypt (12.8 hectares).

“I am very pleased to announce this strategic alliance between A’amal Group and Crystal Lagoons and the potential that it holds for Saudi Arabia. We believe this partnership follows our vision for the future and are confident that working in synergy will lead to developing unique destinations throughout the country.” Said Yassin Al Suroor, President & CEO of A’amal Group

At the center of these PAL™ developments are large crystalline lagoons suitable for swimming and water sports, surrounded by white sandy beaches open to the public for a fee. The complexes also have commercial areas, restaurants, weddings, hotels, concert venues, terraces, amphitheaters, etc.

“Closing a strategic partnership like this for 10 PAL™ projects in Saudi Arabia is a milestone that validates our uniqueness and adds value as a brand. It also shows that the Crystal Lagoons® concept and technology can bring idyllic beaches anywhere in the world, even to the middle of the desert, and create unique tourism opportunities,” said Alastair Sinclair, Regional Director of Crystal Lagoons.

Crystal Lagoons experienced record global expansion in 2022 with its PAL™ projects. The company entered over 15 new markets and closed mega business deals in countries including Japan, Australia, India, Israel, and Palestine.

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