Crystal Lagoons® PAL™: High Profitability, Covid & Amazon-Proof

Crystal Lagoons® business model, Public Access Lagoons™, are projects that offer rates of return higher than any industry, operationally replicable anywhere in the world. With this, the multinational innovation company brings beach life to every city in the world.

The global pandemic is changing recreational activity and tourism, with people prioritizing locations close to home and offering adequate sanitary measures. This has generated the need for new recreational infrastructure in cities around the globe.

This requirement in urban surroundings offers a new investment alternative, albeit of a higher complexity. Such projects must be sustainable in times of Covid and the rapid expansion of Amazon, which is taking over various economic sectors. Investors continue to seek out long-term stability and guaranteed profitability, at a time when different industries are seeing their margins reduced. Operations that ensure profitability despite the two above-mentioned threats, will be those that reap the most advantages.

A business that emerges as a safe investment alternative with perpetual income, due to its robustness against such sanitary and commercial pressures, while also offering superior profits in comparison to those obtainable in other industries, are Public Access Lagoons™, also known as PAL™. The concept and business model was created by the water-innovation multinational firm, Crystal Lagoons®. 

Competitive advantages 

PAL generate income through ticket sales revenues, boat rentals, corporate events, weddings, concerts, etc.

PAL are emerging as an alternative that is proving to be intensive in terms of public assistance, because people are preferring options with sanitary controls. They are Covid and Amazon-proof and despite a low initial investment, a company can quickly boast a very high present value, since even while they continue to be built, they generate profits and pyramidal financing.

Interest in investments such as PAL can be demonstrated by their success in Japan, a nation known for its outstanding technology, as well as the United States, Korea, Central America, and Pakistan, among other large-scale licensing agreements that Crystal Lagoons has signed.

In the U.S., while most long-term investments, such as residential, commercial and retail real estate operations have been seriously affected by Covid, the first PAL in Texas (Lago Mar) and Florida (Epperson) have generated unprecedented returns, with daily ticket revenues amounting to US $50,000, reservations selling-out a week in advance and very low operational costs.

The PAL model has continuously allured investors due to its commercial versatility, as they can be developed with different investment formats, with models offering more or less infrastructure. Even those with minimal initial infrastructure, such as Lago Mar and Epperson in the U.S., have seen major success.

The central element of PAL are monumental crystalline lagoons suitable for bathing and water sports, surrounded by wide stretches of white sand beaches, which the general public can access via ticketedentry. The format offering the least amount of infrastructure comprises of a lagoon, beach and green areas with kiosks for small businesses. The second format, with intermediate infrastructure, also includes a peninsula for wedding ceremonies and can host events, concerts, trade shows, etc. indoors, year-round with beautiful views of the turquoise lagoon, opening additional business areas. The most complete investment model incorporates all of the above and additional infrastructure for retail, restaurants and hotels.

The commercial and sanitary advantages of PAL have sparked the interest of relevant economic groups across the globe, seeking to take next steps so as to secure exclusivity in certain geographic regions through master agreements, which assign an important number of PAL in a specific area.

PAL are a highly valued asset for reconverting dwindling malls and redeveloping retail spaces, while also reactivating foot traffic to entertainment parks, racetracks, golf courses, etc. They are also of interest for companies with under-used land seeking to convert into a profitable business.

Crystal Lagoons is also in advanced negotiations in South Africa, Australia, the Middle East (specifically Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates), Israel, Italy, Spain, Portugal, Nigeria, Kenya, Ghana, Cambodia, Botswana, Mexico, Brazil, Colombia, Peru, among other countries.

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Ascensions on Lake Travis marks the latest Public Access Lagoons® venture signed by Crystal Lagoons in Texas, adding to the multinational innovation company’s array of complexes across the state. 

The project’s standout feature is a sprawling 2.1-acre crystalline lagoon suitable for swimming and water sports. The lagoon will be the centerpiece of a high-end hotel development, solidifying the foothold of Crystal Lagoons in the hospitality industry. Notably, it will be the first Public Access Lagoons® project—also known as PAL® developmentsin Austin, promising a completely new and unique entertainment offering accessible to all through ticketed entry.

Located in Spicewood, a mere 45 minutes northwest of Austin, this development, in partnership with Austin Real Estate Ventures, promises more than just pristine beaches. Luxury residential units, retail boutiques, restaurants, and bespoke services will complement the lagoon, epitomizing the quintessential PAL™ experience.

Crystal Lagoons® technology will not only bring beach life to this area of the Lone Star State but do so sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.

Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to curate the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The United States stands as the primary global market for Crystal Lagoons, with over 275 projects in various stages of development and negotiation. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista, among others. 

The inauguration of Crystal Lagoons project in the United StatesEvermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!Associated PressNBCFoxABCCBSWashington Daily NewsFinanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Since then, numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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