Crystal Lagoons® technology has transformed the real estate market and urban living on a global scale by bringing the idyllic beach lifestyle to any location, from coastal to inland, metropolitan areas to interior regions. This technology, unique in the world, offers the possibility of creating projects in previously unimaginable places, such as the Middle East’s desert, thereby changing people’s lifestyles.
Developments with crystalline lagoons are tremendously attractive for both developers and end-users. This technology enables the successful development of previously unfeasible projects. Furthermore, the complexes achieve historical sales figures and prices, with sales rates that can increase by over 70%. Additionally, the value of the square meter and the properties increase exponentially.
But Crystal Lagoons has not only revolutionized the global real estate market with its crystalline lagoons. It is in a new phase, revolutionizing cities with its Public Access Lagoons® projects, also known as PAL® projects. These developments are the most beautiful places in the city, featuring a sizeable crystalline lagoon surrounded by white sand beaches, accessible to all through ticketed entry. They are cultural, entertainment, and service centers offering various activities and areas, such as peninsulas for weddings, event spaces, concerts, fairs, retail, restaurants, hotels, beach parties, water sports, etc.
PAL® complexes bring a piece of the ocean right to people’s doorsteps, a phenomenon similar to what happened 200 years ago in England when the first urban parks were created in London, bringing a forest experience to the city. This trend spread widely; urban parks are part of every city today. A similar trend is now happening with Public Access Lagoons® projects.
The massive success of projects with crystalline lagoons is the best example of the value that customers attribute to this amenity. In the Middle East, there are specific cases such as Tilal Al Ghaf in Dubai, where its first two phases sold out in seven days, and 322 homes were sold in just 48 hours during the third phase. Azizi, also in Dubai, is another example, recording a 44% increase in sales of its residential and commercial units.
For its part, the latest phase of Riviera sold more than 40% of its units in record time, with growing interest from both local and international investors, and Mohammad Bin Rashid City, District One was the project with the most expensive square meter in the emirate.
The PAL® developments, meanwhile, are a success in terms of public attendance. Clear examples are the PAL® projects Epperson (Florida) and Lago Mar (Texas) in the United States, which generate daily sales of around $60,000 from ticket sales, equipment rentals, corporate events, weddings, and concerts, with tickets selling out a week in advance. A similar situation occurred at the inauguration of the Lagoon Park Bucharest project in the capital of Romania, where tickets sold out more than a week in advance.
