Crystal Lagoons U.S. Corp.® Sees Strong Sales Performance and Potential

With a number of successes in master-planned community amenity developments under its belt, Miami-based technology company Crystal Lagoons® is pursuing a new business model for amenity development, which consists of master licensing agreements for Public Access Lagoons™. The following is a publication released by Builder Online, a U.S. magazine that recently covered the firm’s success in the U.S. market.

The company’s exclusive partners are set to use Crystal Lagoons technology package to create public amenities across the U.S. anchored by beaches, retail, and other attractions. Between December 2019 and May 2020, the company had signed master licensing agreements for 16 new lagoons in the U.S., as well as many more overseas.

While the COVID-19 pandemic has placed restrictions on the company’s activity and prompted the closure of some amenities at the beginning of the pandemic—including the one at the Epperson community in Wesley Chapel, Fla.—Crystal Lagoons anticipates that its amenities will play important roles in a future economic recovery, particularly as sites for “mini-vacations” in a time when air travel is limited.

“Given that these are long-term projects that will not be completed in less than one-and-a-half years, the business’ dynamism hasn’t been affected by the pandemic,” says Iván Manzur, who is expected to assume the position of vice president of sales at Crystal Lagoons U.S. Corp. “On the contrary, we’ve seen investors moving forward, and these projects have been perceived as having a potential of reactivating the economy.”

BUILDER magazine spoke with Manzur about the company’s future plans and sales performance, as well as its management of the COVID-19 pandemic, opportunities as travel and recreation habits shift, and expectations for business under the “new normal.”

BUILDER: How has your public access lagoon business expanded in the U.S. over the past year? Can you tell me about the status of some of your projects?

Manzur: The United States is one of the main markets for Public Access Lagoons™, also known as PAL™. Although these projects started as real estate, they quickly converted to the PAL business model, as in the case of Epperson, which opened up a section of the lagoon allowing public access. People started going to the beach, and the outcome has been so remarkable that the development has often had to close the doors to control the flow of visitors.

Later, PAL projects emerged, with public access only, which were in association with amusement parks, for example. Since, the growth has spiked producing the first master licenses with renowned multinational companies, such as the signing with Epic to develop 16 projects across the U.S. Our business plan shows a potential projection of 1,000 developments of this type in the U.S. alone.

BUILDER: How do you believe economic reactivation measures will affect Crystal Lagoons?

Manzur: Every reactivation measure promoted by the U.S. is important. In the case of Crystal Lagoons, we can divide ours into two aspects. Regarding real estate projects that are currently in development, the measures will allow, in the short term, to increase the purchase of properties while also allowing people to partially restore the normality they are accustomed to.

In the case of PAL projects to be developed in the medium or long term, these reactivation measures will likely not have a major impact.

BUILDER: According to Crystal Lagoons, the company expects that families will look to have “mini holidays” in lieu of air travel this summer. Can you elaborate on this idea?

Manzur: The pandemic, even if it’s controlled in the future (vaccines, etc.), may change certain social habits, such as avoiding plane trips to distant locations due to risks associated with large groups of people boarding planes, at airports, confinement in planes, coming into contact with people from other countries where infection rates are possibly unpredictable, etc.

Being able to have beach life and recreational activities close to home reduces considerably many of these risks and could become a future trend.

Touristic destinations and public beaches are difficult to control on a sanitary level. On the other hand, on a private beach, such as is the case of PAL, access can be controlled by using tests, regulating its capacity, ensuring distances are respected, etc.

In fact, investors have identified that people will prefer to unwind in areas close to home, which will require infrastructure to be developed. These types of areas within cities will be especially necessary after confinement.

This concept of beach life just steps away from home positively impacts people’s carbon footprint and reduces the impact on biodiversity in natural places.

BUILDER: How have Crystal Lagoons amenities in residential communities fared? How are communities implementing safety measures?

Manzur: Epperson reopened its doors once COVID restrictions were lifted and has received a large number of people. What’s surprising is that, despite the current economic situation, commercial activity has been maintained, confirming the good results that Crystal Lagoons projects have always experienced in the U.S. An example of this are three new projects soon to open in Florida (Southshore Bay, Mirada, and Avenir) and Sierra Vista in Houston.

As for preventive measures, although the amenities and lagoons in the real estate projects were closed for a month, they are reopening and starting to operate normally.

BUILDER: What do you believe the future will hold for Crystal Lagoons?

Manzur: As previously mentioned, Crystal Lagoons is undergoing a structural change, registering the highest sales in its history, and is dynamically closing contracts.

Along with the master licenses previously signed around the world and the above mentioned negotiations, we’ve seen that there is a large market in the main U.S. mall chains, as several need to reinvent themselves and we’re in advanced conversations with them. The fall in their sales caused by e-commerce and an increase in unoccupied spaces has forced them to introduce new functional alternatives and new experiences, such as these lagoons.

Malls see in PAL a new hook or “anchor” to attract public. There is an important market here, and we foresee a great future reconverting these shopping centers.

Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size clear water lagoons at very low costs.

Latest News

The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Bringing idyllic beach life to any place in the world is the essential attraction of Crystal Lagoons, which becomes even more relevant in Mediterranean countries. This is the case for Paraguay, one of the company´s main markets in South America, along with Brazil, Chile, and Argentina.

This commercial success is illustrated by the remarkable sales trajectory of the recently announced Marena project in the city of Luque, near the capital Asunción, which has exhibited extraordinary sales success, exceeding 45% of the units sold in its first stage.

This development, promoted jointly with the commercial partners of Crystal Lagoons, Eydisa, a Paraguayan real estate company, and Castex, an Argentinean real estate company, adds to the 18 projects in different stages of development and negotiation in Paraguay in the cities of San Bernardino, Pedro Juan Caballero, Hernandarias and Luque, in partnership with local and international investors.

“The lagoons powered by Crystal Lagoons® technology are well recognized in Paraguay, and Marena is creating a unique and unrepeatable project in the middle of the city. All apartments surround the lagoon with beach and palm trees, creating the perfect setting to make the dream of living in the middle of the city with a beach 365 days a year come true,” explains Gonzalo Faccas, managing partner of Eydisa.

Paraguayan developers have identified the added value of Crystal Lagoons in their projects, as our sustainable technology brings the ocean experience closer to urban areas, creating a coastal lifestyle in the middle of the city,” adds Francisco Matte, regional director of Crystal Lagoons for Latin America.

Other relevant Crystal Lagoons projects in Paraguay include Aqua Village in San Bernardino, Blue Lagoon in Pedro Juan Caballero, Lake Coast in Hernandarias, and AquaTerra in Luque.

Blue Tree Phuket in Thailand, the project with the Crystal Lagoons® amenity under the Public Access Lagoons® business model in Asia, has established itself as the premier entertainment center in the region and a benchmark for hosting high-level sports events like Aquathlons. Recently, it was the venue for the 6th tournament of the Asia Pacific Padel Tour 2024, the APP Phuket Open.

The successful event brought together 107 pairs and 145 players of different levels, who competed in men’s, women’s, and mixed categories, both in Pro and Amateur modalities. For three days, the facilities at Blue Tree buzzed with the passion for Padel, one of the fastest-growing sports worldwide.

Blue Tree Phuket has the largest paddle community in Thailand. Padel Phuket has 6 paddle courts, 2 outdoor and 4 indoor, and offers professional training classes for players of all ages and recreational facilities. 

Located in the iconic tourist destination of Phuket, which receives over 38 million visitors annually, the PAL® Blue Tree project has become an oasis of entertainment and sports. The 4.2-acre crystalline lagoon with Crystal Lagoons® technology, surrounded by white sand beaches, a private peninsula, restaurants, a beach club, and a pool bar, has positioned itself as the ideal place to enjoy an entertaining and dynamic beach experience 24 hours a day, as well as a year-round calendar full of activities, including concerts, themed parties, beauty contests, sports competitions, and activities for the whole family.

Crystal Lagoons PAL® projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.