From Megaproject to Boutique Lagoon: Crystal Lagoons’ New Bet

21-07-25

Crystal Lagoons is looking to conquer new markets with a smaller and more cost-effective format. These artificial lagoons measure 3,000 m² and 4,000 m²—roughly equivalent to three Olympic-size swimming pools.

Crystal Lagoons, the firm behind some of the world’s largest artificial lagoons linked to real estate developments, is now targeting a new segment to expand the reach of its technology. To do so, it has broadened its business model with a more compact, lower-investment proposal. These are the so-called Small Lagoons by Crystal Lagoons™, which feature standardized models of 3,000 m² and 4,000 m²—equivalent to 2.5 and 3.2 Olympic-size pools, respectively.

Until now, the company has offered primarily lagoons ranging from 1.5 to 60 hectares (ha), with an average size of 3 ha.

According to the company founded by Fernando Fischmann, these smaller-scale, lower-investment crystalline lagoons position themselves as an alternative to traditional commercial pools. Construction costs are reportedly up to four times lower than those of a pool of the same size. The target audience includes residential communities, resorts, mixed-use developments, smaller-scale multifamily projects, and private homes.

“In a global market that adds around 45,000 new commercial pools each year, Crystal Lagoons aims to capture this enormous opportunity with a solution that offers greater benefits.''

Jean Pierre Juanchich
Global Business Director, Crystal Lagoons US Corp.

Alongside the development of the Small Lagoons by Crystal Lagoons™ projects, the company introduced construction innovations that reduced costs. “This has allowed us to expand into new markets, such as commercial pools and, in the future, residential pools,” they say.

As for pricing, they clarify that it depends on several factors including location, land, design, and size. As a reference, they mention that the construction cost of a traditional 1,000 m² pool in Chile is around US$550,000, and that the same amount can be used to build a compact lagoon twice that size.

On the Market

Crystal Lagoons highlights that although the concept was launched less than a month ago, they already have 47 projects underway in countries such as the U.S., Brazil, the Dominican Republic, Mexico, Costa Rica, Greece, Spain, Malaysia, Egypt, and Qatar.

To date, this product line represents 70% of all new business the company is developing globally.

El Mercurio

Outstanding news

Small Lagoons by Crystal Lagoons™ Arrive to Replace Commercial Swimming Pools in Phoenix

Swimming pools are a thing of the past. That’s the message from Crystal Lagoons, a global leader in water innovation, as they launch their most disruptive concept yet: Small Lagoons by Crystal Lagoons™, a compact amenity designed to transform developments into beach-front oases.

Crystal Lagoons has been recognized worldwide for nearly two decades for creating stunning crystalline lagoons that turn any project into a resort-style destination. This vision is now being extended to a broader range of developments across Phoenix and the Valley of the Sun, from fast-growing suburbs in Scottsdale and Chandler to urban mixed-use projects downtown.

Targeted to fit spaces under 1 acre, including a new size down to 0.5 acre, this amenity makes the idyllic beach lifestyle accessible to residential, multifamily, and hotel projects without the massive footprint or high investment traditionally associated with significant water features.

A Smart Solution for Phoenix Developers

The real estate and hospitality sectors in Phoenix are under constant pressure to stand out in a booming market. Whether it’s a new master-planned community, a multifamily project, or a boutique desert hotel, developers are looking for unique, sustainable amenities that won’t inflate costs or exacerbate water usage concerns.

Small Lagoons by Crystal Lagoons™ provide the perfect solution, combining innovation, sustainability, and profitability in a new, compact format. These crystalline lagoons cost up to eight times less to build than traditional pools and generate far greater appeal, offering a unique selling point in Arizona’s competitive landscape.

“We are excited to bring this sustainable and profitable product to Florida. Small Lagoons by Crystal Lagoons™ are an ideal solution for developers who want to offer a unique, differentiating amenity that provides a resort-like feel without traditional pools' high construction and maintenance costs,"

Benjamin Fischmann
Regional Director at Crystal Lagoons US Corp.

A Game-Changer for Multifamily Projects

Multifamily developments in dense metropolitan areas, such as Tempe or Mesa, often face severe space and budget constraints. In these competitive markets, a traditional pool may not be enough to attract and retain residents. Small Lagoons by Crystal Lagoons™ step in to create a resort-style environment, significantly increasing rental appeal, resident satisfaction, and long-term retention. Today’s renters, from young professionals to families, are looking for experiential living—and the sought-after beach lifestyle is a compelling draw.

These lagoons can also serve as community hubs, hosting events, water sports, and social gatherings that foster a sense of community, a key factor for long-term occupancy.

More Than a Pool, a Destination

While pools offer seasonal refreshment, they rarely add long-term value. Small Lagoons by Crystal Lagoons™ transform every square foot into an experience. Featuring turquoise waters, white sandy beaches, and lagoon-side programming, they turn underutilized land into a stunning year-round destination, especially when combined with the option for heated water.

These lagoons become a magnet for residents and tourists, boosting sales velocity, raising property values, and increasing hotel occupancy rates.

Key Advantages of Small Lagoons by Crystal Lagoons™

Sustainable Innovation

Low water use: It consumes significantly less water than a golf course or a park of the same size.
Flexible water sources: Can operate with fresh, seawater, or brackish water.
Minimal chemicals: Uses a pulse-based disinfection system that requires far fewer chemicals than a traditional pool.
Energy efficient: The filtration system consumes just a fraction of the energy of conventional pools.

A Profitable Investment

Lower costs: Less expensive to build than a traditional pool.
Faster ROI: Boosts real estate sales and property values.
Hotel & multifamily growth: Increases demand, occupancy, and rental rates.
New revenue streams: Allow for new income from water sports, rentals, and events.

Unique User Experience

Multi-use amenity: Provides recreation, sports, family time, and event space.
Visually stunning: Elevates any project with a “wow” factor that attracts and retains.

Innovation That Meets the Moment in South Florida

With over 1,000 projects in 60+ countries and patents in over 130 countries, Crystal Lagoons has already redefined the landscape of real estate amenities. The introduction of Small Lagoons by Crystal Lagoons™ now brings that same value to developments with limited space or budgets.

As the demand for sustainable, experiential, and visually stunning amenities grows, developers across South Florida have the perfect solution to differentiate their projects and attract residents and visitors. Small Lagoons by Crystal Lagoons™ are more than a pool; they’re a destination.

Interested in knowing more about Small Lagoons by Crystal Lagoons™?

07-10-2025

Small Lagoons by Crystal Lagoons™ Arrive to Replace Commercial Swimming Pools in South Florida

Crystal Lagoons has been recognized worldwide for creating stunning crystalline lagoons that turn any project into a resort-style destination for nearly two decades. This vision is now being extended to a broader range of developments across South Florida, from the vibrant urban centers of Miami and Fort Lauderdale to the growing communities in West Palm Beach and the Florida Keys.

A Smart Solution for South Florida Developers

The real estate and hospitality sectors in South Florida are under constant pressure to stand out. Whether it’s a new master-planned community in Broward County, a multifamily project in Downtown Miami, or a boutique hotel in Key West, developers seek unique, sustainable amenities that will enhance appeal without inflating costs or straining the environment.

Small Lagoons by Crystal Lagoons™ provide the perfect solution, combining innovation, sustainability, and profitability in a new, compact format. These crystalline lagoons cost eight times less to build than traditional pools of the same size and generate far greater appeal, offering a unique selling point in a highly competitive market.

“We are excited to bring this sustainable and profitable product to Florida. Small Lagoons by Crystal Lagoons™ are an ideal solution for developers who want to offer a unique, differentiating amenity that provides a resort-like feel without traditional pools' high construction and maintenance costs,"

Benjamin Fischmann
Regional Director at Crystal Lagoons US Corp.

A Game-Changer for Multifamily Projects

Multifamily developments, especially in dense urban areas like Brickell or Wynwood in Miami, often have tight constraints on space and budgets. In these competitive markets, a traditional pool may not be enough to attract and retain residents. Small Lagoons by Crystal Lagoons™ step in to create a resort-style environment, significantly increasing rental appeal, resident satisfaction, and long-term retention. Today’s renters, from young professionals to families, are looking for experiential living—and the sought-after beach lifestyle is a compelling draw.

These lagoons can also serve as community hubs, hosting events, water sports, and social gatherings that foster a sense of community, a key factor for long-term occupancy.

More Than a Pool, a Destination

While pools offer seasonal refreshment, they rarely add long-term value. Small Lagoons by Crystal Lagoons™ transform every square foot into an experience. With turquoise waters, white sandy beaches, and lagoon-side programming, they turn underused land into a stunning year-round destination—perfectly suited for Florida’s climate.

These lagoons become a magnet for residents and tourists, boosting sales velocity, raising property values, and increasing hotel occupancy rates.

Key Advantages of Small Lagoons by Crystal Lagoons™

Sustainable Innovation

Low water use: It consumes significantly less water than a golf course or a park of the same size.
Flexible water sources: Can operate with fresh, seawater, or brackish water.
Minimal chemicals: Uses a pulse-based disinfection system that requires far fewer chemicals than a traditional pool.
Energy efficient: The filtration system consumes just a fraction of the energy of conventional pools.

A Profitable Investment

Lower costs: Less expensive to build than a traditional pool.
Faster ROI: Boosts real estate sales and property values.
Hotel & multifamily growth: Increases demand, occupancy, and rental rates.
New revenue streams: Allow for new income from water sports, rentals, and events.

Unique User Experience

Multi-use amenity: Provides recreation, sports, family time, and event space.
Visually stunning: Elevates any project with a “wow” factor that attracts and retains.

Innovation That Meets the Moment in South Florida

Interested in knowing more about Small Lagoons by Crystal Lagoons™?

06-10-2025

Windsong Ranch Project: Idyllic Beach Life in the Heart of Texas

With a 5-acre crystalline lagoon as its centerpiece, the development has become one of the most successful residential projects in the United States, boasting many awards and recognitions.

The Windsong Ranch development in Prosper, Texas, has established itself as one of the most successful residential projects in the United States thanks to its monumental 5-acre crystalline lagoon, powered by Crystal Lagoons® patented technology. The complex was the multinational innovation company’s first project in Dallas.

This unique amenity offers residents an idyllic beach life in the heart of Texas, with turquoise waters and white sand beaches that recreate a Caribbean setting just minutes from urban centers.

The Origin of the Complex

“It took me five years to get it done, but we were the first ones in Dallas to do it,” says Craig Martin, Windsong Ranch CEO, about The Lagoon in Prosper. He first conceived the idea for a suburban beach while on a trip to Cabo San Lucas, Mexico, where he visited the Diamante Cabo San Lucas project, anchored by a 9.9-acre crystalline lagoon. This artificial body of water overlooked the perilous waves of the Pacific Ocean. Martin realized he could bring the safety and socialization of a controlled beach to a master-planned community back home.

Awards and Recognitions

Since its inauguration, Windsong Ranch has been widely awarded at the national level, largely thanks to the lagoon, which serves as the project’s centerpiece.

Among the awards are:

Master-Planned Community of the Year, National Association of Home Builders (NAHB) and the National Homebuilders Association
Community of the Year, Community Associations Institute (CAI)
Best Lifestyle Program, National Homebuilders Association
People’s Choice Community of the Year, The Dallas Builders Association

Unmatched Commercial Success

Since its opening, the crystalline lagoon at Windsong Ranch has delivered unprecedented results in the market, setting housing sales records within the development in a single day, in one week, and over a 30-day period, which has led to:

Increase in sales: Properties within the complex have reported a faster sales pace than developments without this amenity.
Higher added value: Homes with access to the crystalline lagoon achieve higher sales prices, becoming a decisive factor for investors and families.

Massive attraction: The lagoon has not only drawn local buyers but also clients from other states seeking a unique lifestyle.

Benefits of Integrating a Crystalline Lagoon

The experience of Windsong Ranch is a concrete example of how Crystal Lagoons amenities drive the success of a development. Among the main benefits are:

Increased sales velocity and higher property values.
Premium positioning for developers compared to competing projects.
Creation of vibrant communities built around a sustainable, high-impact amenity.
Touristic and media attraction, increasing the project’s brand value.

Crystal Lagoons: Sustainable Innovation for Global Real Estate

The Crystal Lagoons® technology not only transforms residents’ lifestyles but also does so in a sustainable way. Its lagoons:

They use up to 33 times less water than a golf course and 40% less water than a park of the same size.
They consume only 2% of the energy conventional pool filtration systems require.
They require up to 100 times fewer additives than water treatment systems or traditional swimming pools.

This makes crystalline lagoons a sustainable, adaptable amenity with high returns for investors and developers.

DMagazine

26-09-2025