Crystal Lagoons® PALs™ Business Model
Crystal Lagoons®, created and founded by biochemist Fernando Fischmann, is focused on improving people’s lives through the creation of tropical, idyllic beaches and crystalline lagoons unlimited in size. The U.S. company is the only company –worldwide– able to create and maintain these bodies of crystalline water, and has patented its technology in 190 countries around the world.
The firm’s latest innovation consists of bringing beaches to any location in the world. Public Access Lagoons™, also known as PAL™, is based on large crystalline lagoons surrounded by white sand beaches, suitable for both swimming and water sports, which are accessed through ticketed entry. We’ve seen they quickly become the most beautiful places in the city, and are especially suited for events, launches, fairs, food-halls, weddings, concerts, day clubs, etc. because of the idyllic settings they offer.
The PAL model requires a low initial investment while offering highly returns, reaching figures unheard of in other industries. This has sparked the interest of important global economic groups that wish to ensure that they possess exclusivity in certain geographic areas and so are signing master licenses in order to develop a significant number of PAL in a specific region.
Crystal Lagoons started with real estate projects that revolutionized the real estate industry, then moved on to hybrid projects that combine private real estate and public access areas. Later, a wave of purely public access contracts came, which were signed with different companies around the world. These sky rocketed as of October 2019 and the master licenses have produced sales results superior to those that Crystal Lagoons has had in all its history.
This has been acknowledged by family offices, institutional investors, investment funds, insurance companies and large real estate developers facing the complex challenge of finding long-term investment alternatives with higher returns than their frequent placements in real estate sectors.
PAL are highly valued for transforming malls and converting retail spaces. We believe that there is also a large market to reactivate the flow of public towards amusement parks, racetracks, golf courses or any company that has disused land or wants to convert it to a far more profitable business such as PAL.
Through these business models, Crystal Lagoons receives a percentage of the income from entrance tickets and from all the commercial alternatives within the project, including naming rights.
After just one year of operations, Crystal Lagoons was valued at 1.8 billion dollars by the Boston Consulting Group and set an international record that even companies like Google or Facebook had not achieved within that span of time. During recent years, the company has experienced a dramatic increase in demand for beach life projects and today its valuation exceeds 4.1 billion dollars.