Crystal Lagoons®: unbeatable added value for real estate and tourism developments06/09/2021
Líderes Mexicanos, one of the leading economical magazines of Mexico, presented an extensive report of Crystal Lagoons® and its technology, that allows crystalline lagoons of unlimited sizes, that have become an unbeatable added value for real estate and tourism developments.
In an interview with Jean Pierre Juanchich, Crystal Lagoons Latin America’s Regional Director, the magazine highlights that the multinational water innovation company has developed projects in Mexico like Diamante Cabo San Lucas, in Baja California, Bluu in Mazatlán and in Riviera Maya and Nayarit, among others.
Crystal Lagoons is “a technology company with more than a thousand projects, at different stages of development, all over the world, that was founded by Fernando Fischmann, a real estate entrepreneur biochemist, that dreamt of bringing the idyllic beaches of the Caribbean to Chile”, explains Juanchich.
Today, the innovate multinational is developing negotiations in Mexico to achieve an exclusivity master agreement to develop 30 Public Access Lagoons ™ projects, also known as PAL™ projects. These developments have already enchanted many markets, like US (16 PAL), Central America (18 PAL in El Salvador, Guatemala, Costa Rica, Dominican Republic, Honduras, Panama, Nicaragua and Belize), Korea (30 PAL) and Pakistan (15 PAL).
These projects “generate hotspots near big urban hubs, that already have that large space touristic attraction vibe. In big parks the main attractions is the lagoon, whether for nautical sports and swimming, or its adjacent retail spaces and malls. In fact, we have witness and increased interest in these projects, hand in hand to the pandemic” adds the executive in the interview.
Among the operational projects in Mexico Diamante Cabo San Lucas stands out, a project that due to the subprime crisis faced financial issues. However, after including a Crystal Lagoons amenity it positioned itself as the most important resort in Baja California, with villas worth between US $ 2 and 4 million and US $ 70 thousand a week of timeshare.
Diamante and other previous developments where the example that generated the attention of well-known Mexican investors in the PAL Projects business model.
The new public access developments appraised by investment funds and local real estate firms would be located in Mexico City, Monterrey, Guadalajara, Tijuana, Cuernavaca, Cancun, Merida and Morelos, among other localities.
“Mexican investors identified these developments as a new alternative of long term investments, with never-before-seen return rates, low investment and limited risk. Each project has an estimated initial investment of about US $ 8 million, and as they are being built they quickly generate profits, which allows an organic financing of the growth and development of the business; and with a low initial investment, create a company with a very high present value.”, explains Jean Pierre Juanchich, Crystal Lagoons Latin America’s Regional Director.
The PAL projects are monumental man-made lagoons with turquoise water, surrounded with beaches, suitable for swimming and nautical sports, that can be accessed through a ticket. Additionally, and thanks to a new Crystal Lagoons technology named Hot Reef™, bathing zones are kept year round at 28°C, providing optimal conditions at a sustainable and low rate, similar to tropical seas that allows enjoying them all seasons.
PAL developments are internationally known for their added value and contribution to the cities, becoming the most beautiful place of the area. There are projects with more or less infrastructure, and the most complete have spaces for fairs, food-halls, marriages and events, retail, amphitheaters, shows and concerts in multiple locations like beaches, terraces and domes.
“Mexico is a market with great potential for PAL projects due to its climate and population, among other features. These developments will change the lives of millions of Mexicans by bringing a fraction of the ocean within walking distance of their homes and preventing them from having to take a car or plane to go to the beach, with the resulting environmental savings”, concludes Juanchich.
In fact, areas such as PAL projects are being particularly needed in cities after the confinement, as people prefer to relax in areas closer to their residence, and in controlled enclosures that guarantee sanitary measures. Being able to have a beach lifestyle and recreation close to home reduces many of the liabilities.
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