The expansion of the Public Access Lagoons® projects, also known as PAL® developments in Texas, has generated significant interest in the international press. A few days after the announcement, more than 700 articles were published, highlighting the new Crystal Lagoons project, Ascensions on Lake Travis, in Austin. The news has been covered by multiple media outlets, including Yahoo! Finance, FOX, NBC, CBS, ABC, and The Associated Press (AP), among others.
Numerous articles have emphasized the centerpiece of this high-end hotel development: its monumental 3-acre crystalline lagoon, suitable for swimming and water sports. This project brings idyllic beach life to a Mediterranean area of Texas, further solidifying Crystal Lagoons’ presence in the hospitality industry.
Notably, it will be the first Public Access Lagoons® project in the Austin Metro Area, promising a completely new and unique entertainment offering that drastically changes people’s lifestyles, and it will be accessible to all through ticketed entry.
Located in Spicewood, a mere 45 minutes northwest of Austin, this development, in partnership with Austin Real Estate Ventures, promises more than just pristine beaches. Luxury residential units, retail boutiques, restaurants, areas for events, concert venues, terraces, amphitheaters, etc., and bespoke services will complement the lagoon, epitomizing the quintessential PAL® experience.
Crystal Lagoons® technology will bring beach life to this area of Texas sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.
Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to create the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”
“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.
The United States is the primary global market for Crystal Lagoons, with over 275 projects in various development and negotiation stages. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista.