Golf courses face the double challenge of how to take care of the water resource in harmony with the environment and, on the other hand, the less attractive that is evident in different segments of the public.
The drop in memberships, high maintenance costs and large expanses of unused land, demanding massive water consumption, are financially impacting clubs globally, forcing them to innovate by diversifying and focusing more on families and minors, a segment that currently makes up for only 11% of all golfers worldwide.
Numerous real estate developers and sports clubs around the world to evaluate with interest the Crystal Lagoons and its white sand beaches, as the best alternative for sustainable recreation.
In the light of this complex situation, Crystal Lagoons offers an entertainment hub that requires a low initial investment and intensive foot traffic, which would allow to either convert or boost golf courses with attractions that increase the flow of public and commercial results.
A success story can be found in the Diamante Cabo San Lucas resort in Mexico, despite offering world-class golf courses, initially faced challenging sales numbers. By incorporating a monumental 9-acre turquoise lagoon, it opened up to new segments to become a high level tourist resort, enjoying dynamic sales figures.
Crystal Lagoons business model, known as PAL™ projects, accessed through ticketed-entry, consists of an amenity that uses almost 30 times less water than a golf course and only 2% of the energy required for conventional pool filtration systems. Additionally, its evaporation control technology ensures water consumption is reduced.
Moreover, PAL™ is a magnet for business, attracting various sources of income, derived from rentals, events, sponsorships, retail, services, hotels and food and beverages.