Crystal Lagoons expands Middle East success with Saudi Arabia PAL™ projects

08/02/2023

Crystal Lagoons enters the largest country in the Middle East, Saudi Arabia, with a new mega deal to develop Public Access Lagoons™, also called PAL™ projects, real estate and hospitality projects. There will be 10 high-luxury public access complexes, which will be located in coastal and inland cities such as the capital Riyadh, Jeddah, Dammam, Medina, Al Hufuf, Ta’if, etc.

The multinational innovation company, founded by scientist Fernando Fischmann, has partnered with the A’amal Group business conglomerate, affiliated with Saudi Arabia’s sovereign wealth fund. A’amal is a major holding company with interests in the oil, transportation, energy, security and engineering industries across the Middle East, Asia and Africa. The company’s CEO is a well-known businessman around the world, as well as a board member of several international organizations such as the International Chamber of Commerce, the G20 Executive Committee, and the United Nations Global Compact.

With these new projects, Crystal Lagoons consolidate its presence in the Middle East, where it already has ongoing projects in the UAE, Egypt, Israel, Palestine, and Oman. In fact, the world’s two largest crystalline lagoons are located in the Middle East: Dubai (40 hectares) and Egypt (12.5 hectares).

“Closing a mega commercial deal like this for 10 PAL™ projects in the Middle East’s largest country is a milestone for us that validates our uniqueness and added value. It also shows that the Crystal Lagoons® concept and technology can bring an idyllic beach lifestyle to anywhere in the world, even in the middle of the desert,” said Alastair Sinclair, regional director of Crystal Lagoons.

A central feature of PAL™ developments is a large crystalline lagoon that is suitable for swimming and practicing water sports and surrounded by white sandy beaches, which are open to the public for a fee. The complexes also have commercial areas, food halls, weddings, hotels, multi-stage concert venues, terraces, amphitheaters, etc.

Crystal Lagoons experienced record global expansion in 2022 with its PAL™ projects, reaching a total of 810 facilities under development worldwide. The company entered over 15 new markets and closed mega business deals in countries including Japan, Australia, India, Israel, Palestine, among others.

One of the attributes of Crystal Lagoons® technology is that it’s environmentally friendly. PAL™ projects could reduce 14 million tons in CO2 emissions, equivalent to 40% of the carbon footprint of the tourism and transportation industries

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

Original content

The Aesthetic Value of Crystalline Lagoons Draws Global Events

26-03-2024

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

Original content