Crystal Lagoons® latest business model, Public Access Lagoons™, are projects with rates of return higher than any industry and operationally replicable anywhere in the world, from the desert to the center of large, bustling cities. With different investment phases, these developments bring beach life to people’s doorstep.
The pandemic has transformed all recreational activities and the tourism industry, with people prioritizing places close to home and that offer sanitary measures. This has sparked the need for new recreational infrastructure in cities worldwide, transforming these monumental bodies of water into an ideal destination for so-called “staycations”.
With 720 projects in different phases of negotiation, design and operation in 60 countries, this business model has emerged as a safe investment alternative with perpetual income, and has proven to be capable of facing both health and financial threats while also generating profits superior to those seen in any other industry.
Also known as PAL™, the model has captivated investors due to its business versatility, as they can be developed with different investment formats, with more or less infrastructure. Even those with minimal initial infrastructure, such as Lago Mar and Epperson in the US, have been undeniably successful, generating US $50,000 on a daily basis in tickets revenues, food and beverages, equipment rentals, corporate events, weddings, concerts, etc.
The most basic format includes a lagoon, a beach and green areas with kiosks for small businesses. The second intermediate infrastructure format also includes a peninsula for weddings and can host events, concerts, trade shows, etc. indoors, year-round with beautiful views of the turquoise lagoon, while additionally opening further business areas. The most complete and investment model incorporates all of the above as well as infrastructure for retail, restaurants and hotels.