Crystal Lagoons®, the Miami-based company responsible of bringing crystalline lagoons all over the world, has set its focus on bringing the world’s top amenity to multiple areas of the United States, with Texas being its “star” state.
Because of its geography and love for the beach life, Crystal Lagoons® has made a promise to bring an idyllic tropical experience to multiple regions of Texas, which has been well-received by both residents and visitors.
In a conversation with the Austin run of Business Journal, Ivan Manzur, Crystal Lagoons Senior Vice President of Sales said “Texas is, without a doubt, one of the most attractive states for Crystal Lagoons. It has to do with the population, with the size and the idea that we could bring the beach life to Texans”.
According to Manzur, there are currently 70 projects in talks in Texas, and 90% of them are based on the PAL™ business model, which allows for private-run lagoons with public access through tickets, opening the doors for private investors and developers to own the world’s top amenity along with source of income.
In Texas, projects such as Balmoral and Lago Mar have seen such a positive reception that users are flooding the public access areas. In the latest project, tickets sold generated a revenue of over $50,000 daily even during the pandemic, thanks to its turquoise waters, crowd control gates and social distancing rules.
Phases of investment
PAL™ projects continue to attract investors as they can be developed under different investment formats, with business models offering more or less infrastructure. Even those with minimal initial infrastructure have seen unquestionable success, and can continue to be developed with profits that they generate.
The most limited infrastructure model is anchored by an extensive crystalline lagoon and wide beaches, as well as a green area with kiosks for small businesses.
The second phase offers an intermediate infrastructure format, and includes a wedding peninsula, amphitheater for shows and concerts, and spaces for events and trade shows, which open up additional business areas.
The third, most complete investment phase includes all of the above as well as additional infrastructure for retail, restaurants and hotels.