Crystal Lagoons Will Develop PAL™ Projects in Europe

The destinations of the new Public Access Lagoons™ projects, also known as PAL™ developments, by Crystal Lagoons will be Mediterranean European cities, not very extensive in surface and with very severe climates.

These are Prague, Warsaw, Bucharest and Budapest, the capitals of the Czech Republic, Poland, Romania and Hungary, respectively. These historic cities of high urban, cultural and tourist value worldwide will add an attribute that would have been unthinkable before now: beach life that revolutionizes the experience and quality of life of their inhabitants thanks to the PAL™ projects.

This new contract, in partnership with Romanian developer Forty Management, shows that PAL™ developments are valued by all types of urban lifestyles, even in cities of diverse geographical dimensions and adverse climatic conditions. With the new Hot Reef™ technology it is also possible to create heated bathing areas.

Anyone can access the lagoon and white sandy beaches of the PAL™ complexes upon purchase of a ticket and thus experience a tropical paradise just meters from your doorstep. Around the lagoon, there are private residential areas, hotels, stores, restaurants and other infrastructure that transforms these locations into the most beautiful places in the city.

These large bodies of crystalline water can revitalize urban areas in countries with a more reserved, urban culture but where environmental protection is highly valued. Indeed, the environmentally friendly nature of Crystal Lagoons’ technology was key to sealing these contracts that aim for high standards in carbon neutrality. PAL™ projects are valued for their promise of reducing the global carbon footprint by over 40% (14 million tons of CO2 per year) through the reduction of travel to coastal destinations by about 50%.

These Eastern European projects will be ultra-luxury and offer high-end entertainment. The first projects will be developed in Romania, north of Bucharest, and are due to start construction in the second quarter of 2022. Surrounding the lagoon will be a 5-star hotel with 300 rooms, 300 luxury apartments for rent, office and commercial space, and other services such as restaurants, cinemas, educational centers, retailers, trade fair venues, outdoor terraces and other attractions.

“The man-made lagoon is the centerpiece of the project, not only because it will bring idyllic beach life to the city, but also because it is sustainable and meets our goal of achieving carbon neutrality. We believe in quality of life. It is easy build something out of bricks and stones, but it is difficult to breathe life into a project, to give it a soul that helps create unique moments and joyful experiences,” said Lucian Azoitei, founder and CEO of Forty Management, an award-winning Romanian property developer renowned for its green real estate and urban reconversion projects.

“Around the world and particularly in Europe, PAL™ projects are becoming increasingly attractive because of their disruptive innovation that brings a piece of the ocean to their cities. This phenomenon is similar to what happened in England 200 years ago, when London brought a piece of the forest to the city by introducing the first urban parks,” said Francisco Matte, Crystal Lagoons’ regional director for Europe.

In the same way, Crystal Lagoons is expanding steadily throughout Europe and is in advanced negotiations in Italy (Milan, Verona, Rome and Naples), Ukraine, Portugal, Greece and Georgia. The company has active operations in Turkey and Spain. The latter market has the most advanced projects in Costa del Sol, Murcia, while there is an upcoming PAL™ development on the outskirts of Madrid as well as upcoming contracts under negotiation.

The PAL™ model has attracted the interest of important players worldwide, with contracts of note in the United States (16 PAL™ developments in partnership with Epic and Mattel and 5 with ADËLON in Orlando), South Korea (30 PAL™ projects in partnership with NexPlan), Pakistan (15 PAL™ developments in partnership with Ary Group) and Central America (18 PAL™ developments with successful entrepreneurs in the region).

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In Onikisubat, Turkey, the Public Access Lagoons™ project by Crystal Lagoons, which has the largest lagoon in Europe, is garnering worldwide attention as the venue for a significant expo and summit on healthy lifestyles, green economies, sustainable living, education, and innovation.

The event promotes cooperation and knowledge exchange among countries regarding an environmentally respectful and sensitive culture within cities.

The Mayor of Onikisubat, Hanefi Mahçiçek, emphasized the significance of this development as the most prominent setting for the event due to its environmental characteristics. He also noted that the PAL™ development is part of the urban plan to transform the city into a model and modern district.

Indeed, one of the attributes of this project, in partnership with the local municipality, is the sustainability of Crystal Lagoons® technology and its contribution to urban public entertainment, setting a new standard with high social impact.

This Expo 2023 features the participation of over 24 countries and is expected to draw more than 2 million visitors worldwide. The exhibition encourages cooperation and knowledge exchange among countries on healthy lifestyles, green economies, sustainable living, education, and innovation.

The sustainability of Crystal Lagoons® technology, which has received multiple global awards, has been certified by Bureau Veritas for its low water and energy consumption. Another noteworthy feature is that it uses any type of water: fresh, seawater, or brackish. It uses up to 100 times fewer chemicals than a traditional pool and can reduce the carbon footprint in the tourism and transportation sector by over 40%.In Turkey, Crystal Lagoons is also in advanced negotiations to develop PAL® projects in several country cities. These complexes provide access to crystalline lagoons and white sandy beaches for anyone through the purchase of a ticket, delivering a tropical paradise experience amid the city. Around the lagoon are spaces for fairs, launches, food halls, weddings, hotels, shops, restaurants, and concerts on multiple stages, terraces, domes, and amphitheaters.

Crystal Lagoons has completed a significant expansion in Australia. The multinational innovation company has signed an important contract with investment fund Vibranium Capital Partners to develop 16 new Public Access Lagoons™ projects, also known as PAL™ developments, in Australia. Additionally, the agreement considers the possibility of entering with ten additional projects in other countries in Oceania and Southeast Asia.

Australian cities have been ranked among the best in the world because of their geographical richness and nature. Through this contract, cities like Melbourne, Sydney, Adelaide, Perth, Brisbane, and the Gold Coast will have large crystalline lagoons suitable for swimming and water sports, surrounded by white sand beaches. These complexes contribute new beach hubs, catering to the Australian lifestyle where aquatic activities and entertainment are prioritized.

While these cities are located close to the coast, the projects of Crystal Lagoons will develop second and safer shorelines. They will provide additional tourist infrastructure to the natural beaches that enable people to swim and practice water sports securely, free from the sea risks in that area.

The partner in this contract is an Australian investment fund with operations in Oceania, the Americas, and Asia, with more than 30 years of experience and an investment portfolio of US$4 billion. The firm’s interest in the PAL™ model is to expand its strategic partnerships and real estate development opportunities in key markets.

 

What to expect

Like all public access projects of Crystal Lagoons, the centerpiece is a crystalline lagoon, which can be accessed via ticketed entry. The PAL™ complexes also incorporate restaurants, multifamily areas, hotels, retail, beach clubs, etc.

Australians love the water and outdoor life. However, as with many tourist destinations worldwide, coastal edges are highly developed, and land is expensive. PAL™ developments offer a successful and sustainable alternative to developing beach and recreational infrastructure in inland areas, giving a larger part of the population access to these recreational spaces,” said Alastair Sinclair, Regional Director of Crystal Lagoons.

“We look forward to leveraging our experience under this partnership and the potential of Crystal Lagoons® concepts and technology, particularly in Australia. We will now focus on building partnerships with strategic investors, developers, and landowners in each of the territories to bring these projects to fruition,” added a Vibranium Capital Partners spokesperson.

Dive into our PAL™ projects and enjoy a new stream of possibilities here! 

Since expanding to the United States, the success of Crystal Lagoons has not stopped. Their developments have always been at the forefront of real estate sales rankings in the country. This is the case with their first project, Epperson in Florida, to the newest ones, Mirada and Sunterra in Florida and Texas.

This is again confirmed by the 2023 real estate ranking by RCLCO, one of the USA’s leading real estate consulting firms, recently released. In it, five projects of Crystal Lagoons are among the top 50 top-selling master-planned communities in the country. These include Sunterra, Sierra Vista, Windsong Ranch in Texas, and Mirada and Epperson in Florida.

All of them have a crystalline lagoon as a central piece. Sunterra was the best-selling development in Texas, with a 49% increase. Mirada, which features the largest artificial lagoon in the country, grew 59% in sales, being the project of Crystal Lagoons with the greatest dynamism.

Within RCLCO’s rankings, developments with crystalline lagoons are always among the best sellers. Crystalline lagoons impact the speed of sale and price, generating an advantage over the competition.

According to the consultancy, the success and added value of the lagoons are because amenities like these are among the most sought after by families in this country. These bodies of water allow for water sports, beach life, outdoor activities, and access to nature, benefits that buyers increasingly value.

“Artificial lagoons are a cross-cutting sales driver confirmed in various rankings in all their versions, such as RCLCO and the John Burns Real Estate Consulting ranking. That’s why the United States is the world’s main market for Crystal Lagoons, with more than 275 projects in different stages of development and negotiation,” explains Ivan Manzur, Senior VP of Sales at Crystal Lagoons US Corp.

This success reflects how the Crystal Lagoons® concept and technology, patented worldwide, has become the world’s top amenity, changing the landscape and creating a unique environment of turquoise waters and white sandy beaches.

 

RCLCO, Real Estate Advisors

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