Francisco Matte, regional director of Crystal Lagoons: “PAL™ project to bring beach life to Madrid”

Although Madrid, the second most populous city in the European Union, is recognized as a major tourist hub for its diverse gastronomic and cultural heritage, the city has no beach life. That until now, because on the outskirts of that city, Crystal Lagoons will build Alovera Beach, its first Public Access Lagoons™ project on the Iberian Peninsula. Elsewhere in Europe the company is already developing PAL™ projects in the Czech Republic, Poland, Romania, Hungary and Turkey, as well as having already developed two real estate complexes in Spain (Costa del Sol and Murcia).

What are the main characteristics of this iconic project?

Alovera Beach will be the largest artificial beach in Europe, located in a Mediterranean urban area less than 40 minutes from the center of Madrid. The centerpiece of this resort will be a 2.1-hectare turquoise lagoon that will be open to the general public for the price of an entrance fee.

What benefits will this new complex bring to the region?

The project is an innovative concept, which will transform the municipality of Alovera and boost tourism in the Guadalajara area, positioning itself on the European map of technology, innovation and sustainability and as a unique reference point in outdoor water sports. The complex will be open all year round and expects to receive around 350,000 visitors annually.

The project, which will be developed by Crystal Lagoons in partnership with Grupo Rayet, will become a model for urban regeneration that will change the local landscape in a revolutionary way, have a high social impact and generate more than 330 direct and indirect jobs.

How will local residents benefit with the project?

Public Access Lagoons™ projects, also known as PAL™ developments, drastically change people’s lifestyles. They bring beach life and water sports possible in a city context, making going to the beach as close and as normal as going to the local park is today.

The body of water will be surrounded by an extensive, 1.6-hectare, white sandy beach and include sports facilities, a water park with slides and children’s pools, a water sports school for kayaking and paddle boarding and gastronomic services.

How do you address the current need to be a sustainable amenity?

Like all of Crystal Lagoons projects, the Alovera Beach lagoon will include the multinational’s sustainable technology, which allows the use of any type of water, consumes 30 times less water than a golf course and only half that of a park of the same size. Its filtration system uses only 2% of the energy of a conventional system and up to 100 times less chemicals than a swimming pool.

What are the main projects of Crystal Lagoons in Spain and Europe?

Alovera is the firm’s third project in Spain, which include the Alcazaba Lagoon (Costa del Sol) and Santa Rosalía (Murcia) residential developments. Meanwhile, elsewhere in Europe, Crystal Lagoons has just signed a master agreement to develop six PAL™ complexes in Prague, Warsaw, Budapest and Bucharest. The company also has a project in Turkey and is in advanced negotiations for projects in Italy (Milan, Verona, Rome and Naples), Portugal, Greece and Georgia.

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The Crystal Lagoons project in the United States, Evermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, offered a unique program full of commemorative activities during the Memorial Day celebration. In honor of those who have served the United States, this project considered one of Florida’s most significant tourism projects, prepared a series of events that combined fun, relaxation, and leisure.

The occasion allowed attendees to remember, celebrate, and enjoy a unique setting featuring the monumental artificial lagoon with Crystal Lagoons® technology. Exclusive swimming areas and aquatic activities provided entertainment for all ages. Children enjoyed water games, such as slides and inflatables, while adults engaged in water sports like kayaking, paddleboarding, windsurfing, paddleboarding, rope swings, and high jumps. There were also play areas, children’s activities, patriotic-themed craft workshops, and drawing contests.

The more competitive guests could participate in beach volleyball and soccer tournaments. Attendees also enjoyed a varied culinary offering with 12 different venues, from the kid-friendly Food Hall to a rooftop restaurant. Family picnics were popular among visitors, who relaxed in the resort’s spacious green areas. To cap off the celebrations, an impressive fireworks display illuminated the night sky in honor of the heroes.

Evermore Orlando Resort is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history. 

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

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Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.