In MENA Crystal Lagoons is developing 15 new Public Access Lagoons™ and real estate projects

The growth of Crystal Lagoons in the MENA market do not stop there as it has now agreed to develop 15 new projects, which will be developed under the successful Public Access Lagoons™ (also known as PAL™ complexes) and real estate models.

This firm is consolidating its rapid expansion in the Middle East and North Africa (MENA) through a partnership with major regional investors and foreign equity funds that are interested in this unique and highly profitable amenity. Currently, the multinational innovation company has ongoing initiatives at different stages of development in countries like Egypt, Saudi Arabia, United Arab Emirates, Morocco, Jordan, Bahrain, Qatar, Oman and Kuwait.

Egypt is a benchmark for the company, having become in the most important market in the MENA region for Crystal Lagoons, accounting for almost half of its project portfolio, with 16 developments at different stages of development. Its flagship project is Citystars Sharm El Sheikh, in the middle of the Sinai desert, with a 12.5-hectare crystalline lagoon. Now, the multinational is moving forward with five new complexes for next year, which will be located at the Red Sea (Abu Soma) and in Cairo and be built in association with the same developers of the Sharm El Sheikh (Sharbatly) and Fouka Bay and Mount Galala (Tatweer Misr) projects, on Egypt’s Northern Coast.

Interest in Crystal Lagoons® technology is also increasing in Dubai. One of the most recognizable projects is Meydan, a complex with the most expensive square meter in the United Arab Emirates. Its centerpiece is a magnificent 40-hectare lagoon that is soon to be extended to 60 hectares, which will ensure it breaks the record as the world’s largest crystalline lagoon for the third time. The company is negotiating a master agreement –exclusive license agreements for specific geographical areas and a significant number of PAL™ projects- in Dubai for five Public Access Lagoons™. These complexes will be in partnership with a prestigious German-African real estate fund.

Meanwhile, the luxury Tilal Al Ghaf residential development will expand its 7-hectare man-made lagoon to 13 hectares after seeing extraordinary sales figures. This will position Tilal Al Ghaf among the top five best-selling off-plan projects in Dubai. The resort is being jointly developed with Majid Al Futtaim, a major firm with a presence in 13 MENA countries.

Lastly, the multinational is negotiating three new contracts in Saudi Arabia. Two master agreements for PAL™ lagoons and a real estate project in Jeddah.

The revolution of Public Access Lagoons™ developments.

PAL™ projects are attracting great interest worldwide. This is clearly reflected in the success of the master agreement model through which the company has already more than 800 projects at various stages of development across strategic markets. These immense bodies of water are suitable for swimming and create a beach-like atmosphere just meters from your doorstep. The crystal-clear lagoons and white sandy beaches are also open to the general public on payment of an entrance fee and so provide a tropical experience in the middle of a city. These paradisiacal lagoon surroundings can be used for trade shows, product launches, cultural activities in multiple settings, weddings, hotels, retail, restaurants, terraces, domes and amphitheaters, making them the meeting point of the 21st century.

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Crystal Lagoons started 2024 on a high note. The multinational announced a new contract that enhances its presence in this country, the primary market for the firm in the Middle East and North Africa (MENA) region.

The new real estate project is Azha North Lagoon, a second home complex located on the North Coast, in partnership with Madaar Development, a firm with which Crystal Lagoons has already developed the successful project Azha Ain Sokhna on the Red Sea. The new project will be in Ras Al Hikma, an area of great tourist and holiday success. It is on the front line with a 27-acre lagoon.

In Egypt, Crystal Lagoons has projects in different stages of development and operation, mainly located on the North Coast and along the Red Sea. Also in this country, the multinational has advanced negotiations to enter Cairo with its Public Access Lagoons™ complexes, also known as PAL™, which will revolutionize the lifestyle in Egypt’s cities, bringing beach life to the doorstep of homes and accessible to anyone through the payment of a ticket.

These crystalline lagoons are an attractive real estate amenity in Egypt. Among the multinational’s business partners in Egypt are recognized managers such as Tatweer Misr, Hassan Allam Properties, Golden Pyramids Plaza, and Madaar Development, among others. Likewise, Egypt is the second largest crystalline lagoon in the world at the Citystars Sharm El Sheikh project, with 28 acres in the middle of the desert.

“In Egypt, Crystal Lagoons® technology is recognized as the only one capable of developing crystalline lagoons at low construction and maintenance costs,” explains Miguel Ángel Cabañas, regional director of Crystal Lagoons.

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With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile.  In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons™, also known as PAL™ projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

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Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes