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With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile.  In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons®, also known as PAL® projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

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Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes

The recent inauguration of Crystal Lagoons project in the United States, Evermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!, Associated Press, NBC, Fox, ABC, CBS, Washington Daily News, Finanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

Costa Rica is a globally recognized sustainable tourist destination with 1,300 kilometers of coastline and over 600 beaches. In this iconic location it is moving forward the first crystalline lagoon in Central America with Crystal Lagoons® technology. With 6 acres of turquoise waters suitable for swimming and water sports, surrounded by white sandy beaches, this amenity is the central piece of the NYA megaproject.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact and boost to tourism in the area and the country’s economic growth. John Scheman, president and founder of Nya, said: “We are happy and proud to bring Crystal Lagoons® innovative technology to Costa Rica, marking a before and after in the development of recreational spaces for both tourists and residents. With this crystalline lagoon, we are redefining the concept of beach life and providing a unique experience in our project.

Developed under the Public Access Lagoons® model, also known as PAL® complexes, it was highlighted in a recent article in Revista Summa for its social impact, boosting tourism in the area, and contributing to the country’s economic growth.

Nya is a development targeted towards retirees from the United States and high-net-worth Costa Ricans. It is located in the Guanacaste region and extends over 2,224 acres, just 25 miles from the Pacific coast and five minutes from Daniel Oduber International Airport. Crystal Lagoons will bring idyllic beach life to this inland area of the Costa Rican province, contributing to the revaluation of the area. The public access complex is estimated to attract more than 1 million visitors annually. Also, this project is part of the exclusivity agreement with the conglomerate Blue Water Ventures for complexes in Costa Rica and Guatemala.

PAL® projects, which anyone can access for an entrance fee, have set a new standard in public gathering and entertainment spaces and have positioned themselves as revolutionary alternatives with a high social impact. Transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings. These include water sports with and without an engine, inflatable parks, trade shows, dining, weddings, beach parties, concerts, flow boarding, quatrefoil, cable parks, paddleboard yoga, water slides, cliff jumping, mapping shows, water light shows, water curtain animation, outdoor cinema, corporate events, floating cabanas, etc.

Revista Summa

In the heart of Texas, the Lago Mar project, developed under the Public Access Lagoons® model, also known as PAL® complexes, has made an unprecedented impact since its inception. The monumental 12-acre crystalline lagoon, the largest in Texas, powered by Crystal Lagoons® technology, has transformed the lifestyle in this state. With record sales and a permanent and varied schedule of events that bring the project to life year-round, it has become the preferred destination in the state, highlighted by the iconic Lagoonfest Texas, which holds the record for hosting the most floating cabanas in North America, 22.

The world award-winning “The Mysterious Circus” recently occurred, presenting a novel and entertaining family spectacle that included high-flying acrobatics, dance, and contortion acts. This event, held in the breathtaking setting of the crystalline lagoon, captivated attendees with its unique combination of circus talent and natural beauty. Artists worldwide dazzled audiences with incredible skills and performances in a magical and thrilling atmosphere.

The monumental crystalline lagoon of Lago Mar marks a milestone. It is equivalent to 50 Olympic-sized swimming pools, spans over half a kilometer from end to end, and offers white sandy beaches extending over a kilometer and a half. It is nearly six times larger than the first crystalline lagoon in that state, Balmoral. Crystal Lagoons developed both projects in association with Land Tejas.

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Crystal Lagoons is a global phenomenon with sustainable technology that has become the best amenity and a worldwide trend.” This is how the prestigious magazine Building Design + Construction describes the exponential growth of the multinational company, impacting all five continents. Initially by changing the paradigm of the real estate market and subsequently, through the urban revolution of Public Access Lagoons® projects, also known as PAL® developments.

The primary construction and design media outlet in the United States emphasized in their article, “Crystal Lagoons: A deep dive into real estate’s most extreme guest amenity” that Crystal Lagoons’ rapid expansion is not only due to the monumental size of its crystalline lagoons, suitable for swimming and water sports, surrounded by white sandy beaches, creating a turquoise water environment that can be enjoyed year-round anywhere in the world. It is also due to the value added by sustainable technology to projects and developers, increasing property values and sales prices exponentially like no other amenity.

The developments of the multinational innovation company in the United States have consolidated as a commercial phenomenon, and every year, they stand out in various real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

The article highlights the growing trend of incorporating artificial lagoons not only in tourist resorts and high-end hotels but also in residential projects, where they are a resounding success. For this reason, they have become the World’s Top Amenity, providing a and idyllic beach life 365 days a year.

With its PAL® projects, Crystal Lagoons enriches urban life with new urban entertainment destinations that are not just for the exclusive use of residents of communities with Crystal Lagoons® amenities. These new venues, called Public Access Lagoons® projects, are transforming the lives of millions of people by bringing a slice of the ocean to the middle of cities and making it accessible a few steps from their homes.

Building Design + Construction highlights examples of Crystal Lagoons’ success in the United States, including the iconic Evermore Orlando Resort, project, which opened its doors in January 2024 near Disney World and Universal in the heart of Orlando. It is one of the most significant tourist developments in Florida, featuring an 8-acre crystalline lagoon and extensive beaches, as well as the first Conrad hotel in Orlando, a luxury brand of the Hilton chain. Additionally, it mentions the award-winning SoLéMia, project in northern Miami, honored by the World Design Awards; Windsong Ranch in Texas, and Epperson Lagoon in Wesley Chapel, Florida.

Building Design + Construction