Media highlight the added value of Crystal Lagoons® technology

“Crystal Lagoons® technology in a real estate project creates a new standard in this industry, transforming the urban landscape by creating stunning turquoise waters with idyllic beaches”. Thus begins a report dedicated to the multinational innovation company in Construction Review, one of the main specialized portals in the Middle East.

According to the media, Africa is a continent with a lot of potential for Crystal Lagoons due to the great growth of its middle class, young population, increasing per capita income and increasing urbanization. In the next 30 years its population will increase by about 1 billion, with 80% in cities.

Therefore, the development of infrastructure and new sustainable and technological urban hubs is intensive. Additionally, it is a continent with many landlocked, Mediterranean areas and some of its coasts are cold and dangerous.

This demographic growth allows the firm to plan important projections for Crystal Lagoons, since their technology responds to these problems, offering quality of life to a growing population. Their large bodies of turquoise water and idyllic beaches offer the possibility of swimming and water sports in a safe environment and allow us to develop projects on inland terrain, far from the coast, and generally considered of low tourist and real estate value.

Crystal lagoons currently has offices worldwide: USA (Miami), Holland (Amsterdam), Chile (Santiago), United Arab Emirates (Dubai) and Egypt (Cairo).

African Footprint

South Africa, Egypt, Nigeria, Morocco and Angola are some of the African countries where Crystal Lagoons has real estate and public access projects, Public Access Lagoons also known as PAL™, in various stages of planning, design, construction or operation.

The most important market for Crystal Lagoons in Africa is Egypt with over 20 projects in different stages. In fact, one of the world’s largest crystalline lagoon (12.5 hectares) is in the Egyptian resort of Sharm El Sheikh, while Bo Island, Swan Lake and Porto Golf will open in the coming months.

The second key market is South Africa, where the partnership with leading local real estate developer Balwin Properties has been tremendously successful and includes six real estate projects.

The newest residential project is Munyaka, an ultra-luxury complex was praised by the President of the Republic, Cyril Ramaphosa, who noted that Munyaka “will give life to the South Africa that we long for, promoting its economy through infrastructure. This is a magical place, as I see the lagoon going to be created and open spaces, I say, this is how you created great communities.”

In parallel, the development also conquered buyers, as 550 apartments were sold in just four days.

In the area of ​​Public Access Lagoons™, there are numerous master agreements currently in negotiation in South Africa, Egypt, Morocco, Nigeria and Angola, the most important one in South Africa, will include eight PAL in different cities spotted around the country.

The unique aspects of their products

Crystal Lagoons® technology, patented in 190 countries, is unique in the world and allows the development of large bodies of water in a crystalline state, at a low cost of construction and maintenance. It is sustainable, so it can be used anywhere in the world, including in Africa, where water is a critical resource.

In fact, these lagoons are filled only once and operate on a closed-circuit, using 30 times less water than a golf course and half that of a park of the same dimensions. They can use any type of water: fresh, sea or brackish from underground sources which would otherwise have no alternative use. Additionally, they allow to collect rainwater.

Advice to potential customers

Incorporating a crystalline lagoon powered by Crystal Lagoons technology in a real estate project creates a new standard in real estate, transforming the urban landscape by creating stunning turquoise waters with idyllic beaches.

They also add value to both the real estate developer and the end user. It increases the speed at which they are sale exponentially and substantially increase the value of constructions per square meter. As an example, South African developer Balwin Properties has experienced the “lagoon effect” twice, a trend that is repeated around the world.

As for Public Access Lagoons, they revitalize unused spaces, neglected areas and enhance environments. They are of high impact as they allow millions of people to fulfill their dream of living just steps from paradise-like beaches. It is estimated that attendance to these complexes is between 800 thousand and one million people a year.

The expansion of PAL™ is rapidly growing, since they can widely used by large numbers of people, require very low investment and offer a very short-term recovery.

They combine attractive services such as restaurants, beach clubs, water sports, retail stores, amphitheaters and a wide range of recreational and cultural activities, such as concerts, shows, open-air cinema and much more.

The success of these lagoons in all markets has generated huge expectations. Currently, Crystal Lagoons has advanced negotiations with local operators from different markets.

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Ascensions on Lake Travis marks the latest Public Access Lagoons® venture signed by Crystal Lagoons in Texas, adding to the multinational innovation company’s array of complexes across the state. 

The project’s standout feature is a sprawling 2.1-acre crystalline lagoon suitable for swimming and water sports. The lagoon will be the centerpiece of a high-end hotel development, solidifying the foothold of Crystal Lagoons in the hospitality industry. Notably, it will be the first Public Access Lagoons® project—also known as PAL® developmentsin Austin, promising a completely new and unique entertainment offering accessible to all through ticketed entry.

Located in Spicewood, a mere 45 minutes northwest of Austin, this development, in partnership with Austin Real Estate Ventures, promises more than just pristine beaches. Luxury residential units, retail boutiques, restaurants, and bespoke services will complement the lagoon, epitomizing the quintessential PAL™ experience.

Crystal Lagoons® technology will not only bring beach life to this area of the Lone Star State but do so sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.

Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to curate the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The United States stands as the primary global market for Crystal Lagoons, with over 275 projects in various stages of development and negotiation. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista, among others. 

The inauguration of Crystal Lagoons project in the United StatesEvermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!Associated PressNBCFoxABCCBSWashington Daily NewsFinanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Since then, numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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