PAL™ Lago Mar project a resounding success in Texas

Interview with Iván Manzur, Senior VP of Sales de Crystal Lagoons US Corp. 

The United States is the primary market for Crystal Lagoons, with 222 projects in different stages of development and negotiation, and Texas is the “star” state with 70 projects in various stages. One project stands out in particular: Lago Mar.

This project developed under the Public Access Lagoons™ model has revolutionized Texas due to the undisputed great attraction: its lagoon, the longest by Crystal Lagoons in the U.S., spanning 12 acres, has become the epicenter of family relaxation, fun, and nautical life.

What makes this project so special?

Its monumental crystalline lagoon of turquoise waters. It is equivalent to 50 Olympic-sized swimming pools, measures more than half a mile from end to end, and offers more than a mile of white beaches, making it the largest in Texas and the longest in the country. 

In fact, it is nearly six times larger than the first Crystal Lagoons® amenity in this state, Balmoral. Land Tejas developed both projects.

Its success has turned Lagoonfest Texas into a leading summer destination with the largest number of floating cabins in North America, 22. Last year alone, the lagoon received more than 80,000 visitors from all states. 

What does the lagoon have to offer?

The tropical-style lagoon is surrounded by white sandy beaches and a beach club and offers multiple swimming and relaxation activities for all members of the family. People can practice water sports without needing to travel farther than their backyard, such as kayaking, paddleboards, swimming, inflatable obstacle courses, water slides, and enjoy bars and restaurants, among many other attractions. It has been featured many times in the press as one of the best attractions in the surrounding Houston area.

How was the pandemic affected?

Lago Mar has been a tremendous success, even during the Covid-19 pandemic. Due to health protection measures and even with restricted access and reduced capacity, tickets sold out weeks in advance.

What is the allure of the PAL™ model?

Public Access Lagoons™ projects are not only the business of the future but also the sustainable recreational activity of the future, bringing beach life, water sports, and entertainment steps away from home. They offer a new, valuable public space, improving millions of people’s quality of life by providing social inclusion, recreation and relaxation, especially in cities far from the coast, congested or unfriendly public spaces.

PAL™ projects are the perfect paradisiacal venue for fairs, food halls, weddings, concerts, day clubs, wedding peninsulas, domes, gastronomy, retail, beach clubs, amphitheaters, and more.

Latest News

Crystal Lagoons started 2024 on a high note. The multinational announced a new contract that enhances its presence in this country, the primary market for the firm in the Middle East and North Africa (MENA) region.

The new real estate project is Azha North Lagoon, a second home complex located on the North Coast, in partnership with Madaar Development, a firm with which Crystal Lagoons has already developed the successful project Azha Ain Sokhna on the Red Sea. The new project will be in Ras Al Hikma, an area of great tourist and holiday success. It is on the front line with a 27-acre lagoon.

In Egypt, Crystal Lagoons has projects in different stages of development and operation, mainly located on the North Coast and along the Red Sea. Also in this country, the multinational has advanced negotiations to enter Cairo with its Public Access Lagoons™ complexes, also known as PAL™, which will revolutionize the lifestyle in Egypt’s cities, bringing beach life to the doorstep of homes and accessible to anyone through the payment of a ticket.

These crystalline lagoons are an attractive real estate amenity in Egypt. Among the multinational’s business partners in Egypt are recognized managers such as Tatweer Misr, Hassan Allam Properties, Golden Pyramids Plaza, and Madaar Development, among others. Likewise, Egypt is the second largest crystalline lagoon in the world at the Citystars Sharm El Sheikh project, with 28 acres in the middle of the desert.

“In Egypt, Crystal Lagoons® technology is recognized as the only one capable of developing crystalline lagoons at low construction and maintenance costs,” explains Miguel Ángel Cabañas, regional director of Crystal Lagoons.

Original content

With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile.  In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons™, also known as PAL™ projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

Original content

Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes