Sports Illustrated builds hotel in Lago Mar crystalline lagoon

Sports Illustrated, the legendary magazine known for its in-depth sports coverage and swimsuit model covers, will develop one of its first tourism projects next to the huge lagoon powered by Crystal Lagoons® technology at the Lago Mar project in Texas.

The nine-story complex, which includes a 200-room hotel, will be located around the 12-acre crystalline lagoon, the largest in Texas, and, according to the firm, promises an “unparalleled retreat for sports enthusiasts.”

The Sports Illustrated Resort is the result of a joint venture between Sports Hospitality Ventures, LLC (Sports Illustrated) and Lagoon Development (Lago Mar), a firm with which the multinational water innovation company also has a master agreement to develop four Public Access Lagoons™ projects, also known as PAL™ developments, scheduled to open between 2024 and 2026.

Sports Illustrated has been working on this project, billed as the “Major League of leisure,” in addition to the hotel, it will also include a Stadium Sports Grill and the Sports Illustrated Beach Club with beachside cabanas, resort services, and a swim-up island bar, among other services. The groundbreaking ceremony is set to take place in the third quarter of 2024. 

“We are thrilled to announce and welcome the arrival of the Sports Illustrated Resorts to Lago Mar,” said Uri Man, Founder and CEO of Lagoon Development.  

Lago Mar, in the heart of Texas, has made an unprecedented impact since its inception. This complex has transformed the lifestyle of this state thanks to its monumental 12-acre lagoon powered by Crystal Lagoons® technology, which has become the epicenter of family entertainment, fun, and aquatic life in the region.

The success of this initiative is undeniable. It has positioned Lagoonfest Texas as the preferred summer destination and set a record by hosting the largest number of floating cabins in North America, totaling 22. Furthermore, it’s a project that experiences explosive visitation. Last year, the Lagoon welcomed over 80,000 visitors from all states.

The United States is the world’s leading market for Crystal Lagoons. Texas has a significant presence, surpassing Florida, California, North and South Carolina, Georgia, and Alabama, with multiple projects, including the Crystal Lagoons® amenity. 

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Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

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The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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