The United States is the world’s most competitive and dynamic real estate and entertainment market. For this reason, Crystal Lagoons has a strong commercial team with regional directors who have managed to significantly expand the business model in Florida, Texas, California, Arizona, Nevada, Georgia, Alabama, Tennessee, Mississippi, North Carolina, and South Carolina.
This year, new commercial and master agreements have been announced in Hawaii, and in states where the company already has a consolidated presence, such as Texas, which further strengthens its expansion plan in the country, where there are more than 260 Real Estate and PAL™ projects at different stages of development and negotiations.
Benjamín Fischmann, son of the founder of Crystal Lagoons, is an important member of the commercial team, and says that what “is remarkable is the way Crystal Lagoons® technology is valued in places that have a strong and particular beach culture. This is why we are due to arrive in Honolulu, Hawaii”.
To what do you attribute the commercial success the company has seen in the United States and what role is the team playing?
The rate of growth in the United States is limitless. Our crystalline lagoons have become trendy and are valued by investors and developers for the impact they have on the economy and tourism. Our technology revolutionizes urban lifestyles and improves the quality of life. In particular, PAL™ developments have been a resounding success in attracting public flow and added a tremendous draw to the surrounding area and new projects.
This success has been driven by the extensive experience, expertise and innovative approach that the Crystal Lagoons US team has taken, which plays a pivotal role in both closing deals and expanding the concept and technology in the country.
Which is the most important state for the company so far?
Texas and Florida are the fastest-growing states with top-sales projects and continue to grow, adding newly signed master agreements and joint ventures. More specifically, we have close to 70 projects in Texas at different stages of development, including Windsong Ranch, Balmoral Sierra Vista, and Lago Mar. There are 51 developments in Florida, including Epperson, Evermore, Sole Mia, Southshore Bay, and the iconic Mirada Lagoon, which just opened the largest crystalline lagoon in the United States.
Which new commercial agreements have been signed in 2023 in the US?
In Texas we signed two new master agreements for projects in San Antonio and Dallas. In addition, through the joint venture model, we will develop public access lagoons in Cypress and Dayton as joint ventures. We also expect to soon finalize negotiations in Hawaii, where we will enter Honolulu, and in Alabama and Missouri.