The Wall Street Journal highlights the impact of Crystal Lagoons® technology

In planned communities across the country, developers are ditching backyard pools for giant, artificial lagoons

From almost every room of their home in St. Johns, Fla., Neal and Barb Shact see an expanse of turquoise blue water, with tall palm trees and a stretch of white sand off their back patio.

But the ocean is 17 miles away. The shimmering shore is a giant pool that spans 14 acres, contains 37 million gallons of water and courts home buyers. The Shacts’ neighborhood, Beachwalk, is among a growing number of master-planned communities that use man-made bodies of water to bring beach living to the suburbs. Houses near lagoons, as the pools are called, cost less than those on an actual beach, and some buyers prefer them to the real thing.

View from above of the Shacts’ West Indies-style waterfront home.


“The water was awfully close, the houses were awfully small, and between hurricanes and high tide, things looked precarious,” Neal Shact, a 69-year-old retired software engineer, recalls from an initial look at beach houses when relocating from Chicago in 2020. Instead, he and his wife, now 56, bought a three-bedroom, 2,600-square-foot house at Beachwalk for $911,000. They spent another $100,000 on an outdoor shower and other upgrades to the West Indies-style house. Last year, they finished a $100,000 project to enlarge their outdoor patio to 450 square feet.

Now, he says the lagoon helps to entertain the grandchildren, 2 and 4, who splash around in it or play on the sandy beach. In addition to their HOA fee of $1,234 per quarter, which includes a $400 lagoon fee, the couple bought a membership in the Beachwalk Club, which costs $5,000 to join and $305 in monthly dues. There are 50 memberships for nonresidents available at the club to swim or use kayaks, paddle boards and waterslides. For residents, the lagoon serves as a social hub. 

Neal and Barb Shact at their home at Beachwalk. In 2023, the couple finished a $100,000 project to enlarge their outdoor space.


“When we go to the lagoon or the club, it’s impossible not to meet people,” he says.

Developers are pouring money into enormous lagoon pools, most of them in Florida and Texas. Another opened in 2021 in Utah, and 

Disney announced plans to put one into a new community in Rancho Mirage, Calif. On average, they are 8-feet deep, with shallower edges for swimming, and some have lifeguards. Lago Mar, a 12-acre lagoon near Houston, has a sailing club. All are raising the value of the land around them, says Lesley Deutch, managing principal at John Burns Research and Consulting in Boca Raton, Fla., by making an inland area feel like a resort.

The Shacts’ house overlooks a 14-acre lagoon. Their grandchildren play on the sandy beach behind their house. 

“You’re bringing water to a place that didn’t have much water before, and you’re creating a whole lifestyle around it,” she says.

Lagoons allow developers to sell lots to home builders at premium prices, says Uri Man, chief executive officer of The Lagoon Development Company, which develops them for communities. Home builders, in turn, can charge more for the houses, he says.

“We’re selling the idea that you are able to vacation right at home,” he says.

The 12-acre lagoon at Lago Mar, a community of 4,000 houses in the Texas City area, near Houston. Residents and guests can swim, sail, kayak and paddleboard on the lagoon. 


Houses near lagoons sell faster than those in new neighborhoods without one, according to Man, who is also an executive vice president at Land Tejas, a Houston-based developer owned by Starwood Capital Group. While all communities differ, complicating direct comparisons, he says the company’s neighborhoods usually sell around 200 to 300 homes per year, while those with lagoons can sell 400, 500 or even 700 homes per year.

In June 2023, Tampa-based Metro Development Group opened a 15-acre lagoon with 35 million gallons of water, the largest in the U.S., at Mirada, a neighborhood that opened in 2020 in Pasco County, Fla. Mirada’s 2023 sales were up 89% from 2022, according to the company, and traffic to the Welcome Center and home builders’ model homes increased by 40% from 2022.

A splash playground in the amenity village at Lago Mar.


In July, sales at Mirada were 121% higher than in March, when the lagoon hadn’t yet opened, and 153% up from July 2022. Metro says 47% of home buyers at Mirada rank the lagoon as the most important amenity or attribute for their buying decision. The company wouldn’t disclose the cost of building the lagoon. 

“This is not your typical development model, building a pool and a clubhouse,” says managing director Eric Wahlbeck. “It’s a massive undertaking.”

Dawn Curran-Tubb and Brian Wildman use a golf cart to get around Epperson, a lagoon community in Wesley Chapel, Fla., where they bought a four-bedroom house in 2021. 


In 2021, Dawn Curran-Tubb and Brian Wildman bought afour-bedroom, 3,500-square-foot house for $1 million at Epperson, a lagoon community in Wesley Chapel, Fla., that Metro opened in 2017. The couple relocated from Huntington Beach, Calif., when Wildman, now 53, took a new job as regional asset protection manager for a gas-station chain. Curran-Tubb, 54, used the opportunity to retire from a career in law enforcement. The pair looked at beaches across Florida but didn’t find the right home at their budget.

“I couldn’t get the house I wanted for the money, and if I wanted to be able to retire early,” she says, adding that “a lot of the houses on the beach were old or totally out of my price range.” It didn’t help, she recalls, that they kept seeing red tide, a discoloration from algae. Also, living on a real beach, she notes, “you’d have to pay flood insurance.”

The water-based amenities at Epperson, where prices of new homes range from the $300,000s to over $1 million, include an inflatable, 30-foot water slide and other water toys.


The house isn’t on the 7-acre lagoon and has no view of it. But the water is minutes away by golf cart and serves as a gathering spot with events such as Beer & Bucs, when the Tampa Bay Buccaneers play. Curran-Tubb says she made friends she might not have met without the lagoon.

One drawback of lagoon living, according to the couple: It isn’t the real thing. From time to time, the pair makes the 40-minute drive to a real beach. “We miss the ocean breeze and listening to the waves crash,” Curran-Tubb says. Another challenge is day guests. On summer weekends, Wildman says the pair prefers to stay home with Shady, an 80-pound German shepherd, and Bagel, a 14-pound German shepherd-Chihuahua mix. “It can get extremely crowded,” he says. 

Metro’s Wahlbeck acknowledges that weekends can get busy but notes that there are beaches reserved for residents. Visitors bring in extra revenues for lagoons, which are expensive to build, says Karl Pischke, principal at RCLCO, a real-estate consulting firm in Bethesda, Md. In addition, he says, visitors are potential home buyers. At Epperson, home sales increased by 46% in 2019, the first full year after the lagoon opened, from 2018, the firm’s research shows.

Curran-Tubb and Wildman with Shady, a German shepherd, and Bagel, a German shepherd-Chihuahua mix, outside their 3,500-square-foot house at Epperson.


The living room in Curran-Tubb and Wildman’s $1 million home.  


Artificial lagoons require millions of gallons of water at a time when water is a scarce commodity, especially in the western U.S. They can use any kind of water, including seawater or brackish water. Desert Color, a community in St. George, Utah, has a 2.5-acre lagoon with 4 million gallons of water. It uses brackish water high in saline from an on-site well that gets cleaned by a water-treatment facility. The original plan for the community was a golf course, which would have used more water and served fewer people than the lagoon does, according to Rob Behunin, director of business services for GWC Capital in Orem, Utah, which developed the project with the Utah Trust Lands Administration. The lagoon evaporates less water than turf grass, he says.

Crystal Lagoons, a Miami-based company that licenses the technology for the water bodies and manages them remotely, says lagoons need fewer chemicals than regular pools and 2% of the energy required for pool-filtration systems. The company says the lagoons are filled once and need more water only to offset evaporation, just like regular swimming pools. On average, monthly maintenance for a medium-size lagoon costs $9,600 per acre, according to Iván Manzur, senior vice president of sales at Crystal Lagoons US Corp.

Curran-Tubb and Wildman were drawn to the millwork and crown molding inside the house.


With a lagoon that grants some access to the public, as many in master-planned communities do, the developer may decide to keep ownership of it and pay to insure it. With resident-only lagoons, the cost passes to the HOA, he says.

Still, the giant pools add costs for homeowners. Once a lagoon opens at Land Tejas’s communities in the Houston area, homeowners begin paying $400 a year on top of their HOA fees. With enough homeowners, each community can cover the lagoon’s maintenance. On average, homeowners pay around $1,200 per year in total HOA fees, including the $400 lagoon access fee.

Lago Mar homeowner Diana Boise in her golf cart. 


At Lago Mar, the community near Houston, residents Diana and David Boise bought a four-bedroom 1,900-square-foot house for $244,000 in 2021. Boise, 80, a retired senior system analyst with a computer company, and his wife, 69, chose the lagoon community because of granddaughters Avery, 8, and Kinley, 6, who often visit. 

“We go down to the lagoon every single day,” says Diana. “They’re little water babies.”

“Water is a big issue not just in the West but in the entire country,” says Craig Martin, chief executive officer of Tellus Group, a developer in Prosper, Texas. “Hopefully this is convincing residents that they don’t need their own pools.”

In 2014, Tellus Group opened Windsong Ranch, a community in Prosper, and added a 5-acre lagoon in 2019. The lagoon, Martin estimates, is adding between 10% and 20% to both home prices and sales pace. Lagoon use is included in the HOA fees, which are in line with the market, he says.

Melody and Joe Wanzala with their sons Akena, 12, and Raila, 8, in front of their four-bedroom, 3,400-square-foot house at Windsong Ranch, a lagoon community in Prosper, Texas.


The 5-acre lagoon at Windsong Ranch, north of Dallas.


Joe and Melody Wanzala bought a four-bedroom, 3,400-square-foot house at Windsong Ranch for $910,000 in September 2022. Moving from the Oakland, Calif., area, Wanzala, a 54-year-old paralegal, says he and his wife, 43, an accountant, bought a stone house with tall French windows and vaulted ceilings.

Chrissy Weathersby Ball, their agent, says Windsong buyers generally pay more for houses than at comparable communities—between $50,000 and $100,000 more. The lagoon, Wanzala says, is an added benefit for sons Raila, 8, and Akena, 12, and helps with homesickness.

“In California, you’re living near the ocean. It’s so much part of you,” he says. “The idea of a lagoon with a beach, a mini-Caribbean, seemed to offset that a little bit.”

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Latest News

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

Original content

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

Original content