Javiera de la Cerda, R&D and IP director: “We fiercely defend worldwide the more than 2,500 patents of Crystal Lagoons”

The main asset of any innovation and technology company like Crystal Lagoons is its intellectual property (IP). This is why it is important to protect a company’s IP through patents, trademarks, copyrights, trade dress, copyrights and design registrations, as well as through confidential information, know-how, and trade secrets.

In the case of Crystal Lagoons, the multinational fiercely defends its more than 2,500 patents and more than 600 trademarks in 190 countries, which enable the company to provide innovative technology for more than 1,000 crystalline lagoon projects around the world in different stages of negotiation, construction and operation.

In the following interview, Javiera de la Cerda, R&D and IP director at Crystal Lagoons, provides detail about why IP is so important to the company.

How does Crystal Lagoons protect innovation?

Crystal Lagoons is the only company in the world that is legally allowed to use and license this technology to develop large artificial crystalline lagoons with excellent and clear water quality, for recreational purposes. The company has a Research and Development (R&D) department in charge of further development of its technology and products, systems, and processes, and works continuously to protect the technology with new patents.

We are very focused on protecting our patents and other intellectual property once it is registered. Therefore, we are careful to safeguard our intellectual property through different legal instruments and systems in each market, and to research, monitor and control our intellectual property rights worldwide.

Do your patents only protect the technology?

No, our patents cover not only the technology for building and operating large artificial lagoons, but also cover our business model, our designs and layouts, our cleaning devices and systems, our sustainable methods and systems for maintaining and treating water and our Public Access Lagoons™ business model as well.

How do these patents benefit project developers?

Intellectual property work protects both the developers, owners and residents of the projects, as it defends the value associated with investments in this unique technology, which ensures sanitary quality for its users. Given our extensive portfolio of new developments, Crystal Lagoons has a legal department that monitors and evaluates any possible infringement and/or misuse of our proprietary information, for the benefit of both the company, the clients and the protection of this technological innovation in the different projects.

As part of its efforts to provide legal support to its clients, Crystal Lagoons often participates in regulatory discussions related to the projects it is developing.

What consequences could of infringement of patents entail?

Crystal Lagoons constantly monitors and defends itself against any infringement of intellectual property both through civil and criminal legal channels. Depending on the case, such as misappropriation of trade secrets, we assess court action and press charges.

Latest News

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

Original content

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

Original content