Crystal Lagoons kicks off 2022 with Mega Contracts and New Markets

14/01/2022

The year 2022 began with news for Crystal Lagoons, which continues to grow in the world. Among them, are new mega-contracts and the opening of new markets.

The revolution of the Public Access Lagoons™ projects, also known as PAL™ developments, has meant that the multinational water innovation company expands in several countries.

In Europe, for example, it will enter into Eastern European market, bringing the PAL™ concept to the main capitals of that region, cities of great cultural and historical richness as well as being iconic tourist destinations. These are Budapest (Hungary), Prague (Czech Republic), Bucharest (Romania) and Warsaw (Poland).

Another new market to which Crystal Lagoons will bring beach life is Central America, more specifically Costa Rica, a country known for its more than 600 beaches and 1,228 kilometers of coastline. In this iconic tourist destination, the multinational is proceeding with its first PAL™ development, which is part of a mega-contract for 11 such complexes signed with successful Central American businessmen and wealthy families. This agreement opens up the possibility of developing other projects in countries such as El Salvador, Honduras, Panama, Nicaragua, Dominican Republic and Belize.

The company is also growing its presence in the United States, its largest market worldwide. In Orlando, Crystal Lagoons is negotiating a second contract for two public access complexes with ADËLON Capital, a firm with which it has already entered an agreement for at least five additional artificial lagoons in that city. These projects are in addition to Evermore Orlando Resort, a development that is advancing at a steady pace in the footsteps of Disney World and Universal Orlando Resort.

In the Middle East and North African (MENA) region, Crystal Lagoons is expanding with five new complexes in Egypt, its most important market, where the emblematic Citystars Sharm El Sheikh is located in the heart of the Sinai desert, with a 12.5-hectare crystalline lagoon. New developments this year are focused on the Red Sea (Abu Soma) and Cairo, in partnership with the same developers of the Sharm El Sheikh (Sharbatly) and Fouka Bay and Mount Galala (Tatweer Misr) projects on the North Coast.

Meanwhile, in Dubai, the company is negotiating a master agreement for five PAL™ developments in partnership with a prestigious German-African real estate fund. Meanwhile, the luxury residential development Tilal Al Ghaf is also making headllines by expanding its 7-hectare lagoon to 13 hectares, triggered by its extraordinary success in sales, placing it among the top 5 best-selling greenfield projects in Dubai. In Saudi Arabia, the multinational is in talks for three new contracts, of which two are master agreements for PAL™ lagoons and a real estate project in Jeddah.

Crystal Lagoons also has plans in the Oceania and Asia markets, which include five projects in Australia, a master agreement in South Korea (31 PAL™ projects), developments in Japan (in Okinawa and Osaka), 15 PAL™ projects in Pakistan and two new developments in Palestine.

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. Sunterra, Mirada, Windsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communities. Florida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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Crystal Lagoons: A Trend Taking Over the Hospitality Industry

02-04-2024

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

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New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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